traction | issue #7

traction | issue #7

traction. issue #7 FACEBOOK BUYS GIPHY FOR AUD $600M, EXPECTED TO PRIORITISE DATA OVER ADS According to data from Oracle, GIPHY serves more than 7 billion GIFs per day, seen by more than 500 million daily active users who watch more than 11 million hours of GIFs every...
traction | issue #6

traction | issue #6

traction. issue #6 10 UNVEILS NEW CHANNEL AT UPCLOSE AT HOME PRESENTATION TO ADVERTISERS 10 has announced a new general entertainment channel to launch later this year. The third multichannel will draw upon content from ViacomCBS (10’s parent company). Neither the...
traction | issue #5

traction | issue #5

traction. issue #5 AUSTRALIA’S MAGAZINE INDUSTRY IN TURMOIL, DAYS AFTER PACIFIC SELLS TO BAUER Days after acquiring Seven West Media’s magazine publishing arm Pacific Magazines for $40m, Bauer Media laid off 60 of the 160 staff it inherited and stood down 15 more...
traction | issue #4

traction | issue #4

traction. issue #4 FACEBOOK TAKES ON ZOOM WITH NEW VIDEO FEATURES , PROMISES BETTER SECURITY Facebook is releasing a new feature that lets you video chat with multiple people through Messenger even if you don’t have a social media account -a move that could help...
traction | issue #3

traction | issue #3

traction. issue #3 GOOGLE AND FACEBOOK TOLD TO SHARE AD REVENUE WITH AUSTRALIAN MEDIA COMPANIES Following the landmark Digital Platforms Enquiry in December, the Federal Government asked the ACCC to develop a voluntary code between media companies and digital...