traction | issue #26

traction | issue #26

traction. issue #26 10 REVEAL FOCUS ON “ESCAPISM AND FUN” AT 2021 UPFRONTS PRESENTATION 10 has announced a raft of returning shows for 2021 along with 3 new local shows: A local version of the Amy Poehler and Nick Offermancraft series Making It Australia, pet series...
traction | issue #25

traction | issue #25

traction. issue #25 LATEST MEDIA SPEND FIGURES SHOW STRONGEST IMPROVEMENT IN 4 MONTHS Australia’s media industry is continuing to show more signs of recovery as it emerges from the COVID period, with August ad spend back just 17.2% in what has been the strongest...
traction | issue #24

traction | issue #24

traction. issue #24 GOOGLE RECRUITS COMEDIAN TO FIGHT PROPOSED NEWS BARGAINING CODE Google has recruited Australian comedian Greta Lee Jackson in its latest efforts to fight the proposed news media bargaining code before it becomes law. Announcing the video in a blog...
traction | issue #23

traction | issue #23

traction. issue #23 SOCIAL MEDIA GIANTS STRIKE DEAL WITH ADVERTISERS OVER BRAND SAFETY Facebook, YouTube, and Twitter have agreed a deal with major advertisers on how they define harmful content. The agreement -with the World Federation of Advertisers (WFA) -will see...
traction | issue #22

traction | issue #22

traction. issue #22 NINE REVEALS 2021 PROGRAMMING AND ADOBE PARTNERSHIP AT UPFRONTS Nine became the first network to share its programming line up for 2021, which was dominated by new and returning Reality TV shows. The pandemic-induced advertising downturn and...
traction | issue #21

traction | issue #21

traction. issue #21 AUSTRALIAN ASSOCIATED PRESS TURNS TO CROWDFUNDING FOR SURVIVAL The AAP is facing a new financial challenge following a tumultuous few months for the newswire when it was closed down, then sold for the price of $1 to a consortium of investors. Now...