The CTV surge is coming in 2025
Despite rumblings out of the US that marketers are moving spend away from connected TV (CTV) and back to linear, Australian advertisers are embracing the medium with enthusiasm as inventory grows and costs drop…
5 for 2025: The Media Store launches its annual Australian consumer trends report
The report outlines the top trends set to affect consumers, and how advertisers can meet customers in the moment and in their mindset. 2025 is set to be underpinned by Australians taking control of their life, as they embrace their new acceptance and say goodbye to excess consumption…
Print advertising strikes back
American writer Mark Twain might, as he did when his own demise was reported, quip that the death of print media has been greatly exaggerated. Whether it’s a desire for nostalgia, a way for audiences to disconnect from an online-first world…
Nick Hayes joins The Media Store as head of digital
Independent Australian media agency, The Media Store, has appointed Nick Hayes as its new Head of Digital. Hayes’ most recent role was Group Head of Strategy at Russell Curtis and Janes Media Advertising…