OpenAI’s rollout of a prototype search engine, SearchGPT, will face challenges around accuracy, reliability and privacy, according to industry heavyweights. The initial release began this month with access given to 10,000 beta users…
It’s been a strong few weeks for meme culture and Britpop playlists on Spotify since Oasis announced its reunion tour. As we see fandom and nostalgia trends bubble to the surface again it’s also been a great exercise in teaser marketing…
With Gen Alpha on the precipice of working age, we are about to have five generations within our workforce. Along with rising life expectancies, decreased fertility rates, increased retirement age, and increased costs of living, the Australian workforce…
Despite rumblings out of the US that marketers are moving spend away from connected TV (CTV) and back to linear, Australian advertisers are embracing the medium with enthusiasm as inventory grows and costs drop…
The report outlines the top trends set to affect consumers, and how advertisers can meet customers in the moment and in their mindset. 2025 is set to be underpinned by Australians taking control of their life, as they embrace their new acceptance and say goodbye to excess consumption…
American writer Mark Twain might, as he did when his own demise was reported, quip that the death of print media has been greatly exaggerated. Whether it’s a desire for nostalgia, a way for audiences to disconnect from an online-first world…