Robert Peucker is senior digital manager of The Media Store. He’s gone from working with 75,000+ colleagues across 100 countries to being part of a small, focused team.
Here, he discusses the differences in working styles between indies and holdcos.
Conversations about sustainability have been growing in recent years, with consumers becoming more attuned to the environmental impact of their purchases and chosen products. But what about the advertising supply chain those products are promoted on?
This time last year, I was living in the bustling city of Edinburgh, in an apartment with five other comedians, performing at the famous Edinburgh Fringe Festival. In between my shows, I was contemplating a move back to Melbourne, so it was in this apartment that I was interviewed for my current role at The Media Store, writes Lucy Henderson, senior account executive.
The Media Store has won the media account for the Melbourne Royal Show, Victoria’s largest annual community event. The independent media agency’s remit includes media strategy, planning, and buying across all channels as well as partnership and contra management…
As a B&T Women In Media Women in Media 2022 Social Change Maker and 2023 Executive Leader, Jacquie Alley, chief operating officer of The Media Store, is passionate about leaving the industry a better place than when she left it…
The concept of “principal media” has had many forms and names across the years—proprietary media, space farming, value banks—the list goes on. A recent piece in Mumbrella from Trinity P3’s Stephen Wright rightly points out that marketers should rightly be concerned…