The Media Store has won the media account for the Melbourne Royal Show, Victoria’s largest annual community event. The independent media agency’s remit includes media strategy, planning, and buying across all channels as well as partnership and contra management…
As a B&T Women In Media Women in Media 2022 Social Change Maker and 2023 Executive Leader, Jacquie Alley, chief operating officer of The Media Store, is passionate about leaving the industry a better place than when she left it…
The concept of “principal media” has had many forms and names across the years—proprietary media, space farming, value banks—the list goes on. A recent piece in Mumbrella from Trinity P3’s Stephen Wright rightly points out that marketers should rightly be concerned…
OpenAI’s rollout of a prototype search engine, SearchGPT, will face challenges around accuracy, reliability and privacy, according to industry heavyweights. The initial release began this month with access given to 10,000 beta users…
It’s been a strong few weeks for meme culture and Britpop playlists on Spotify since Oasis announced its reunion tour. As we see fandom and nostalgia trends bubble to the surface again it’s also been a great exercise in teaser marketing…
With Gen Alpha on the precipice of working age, we are about to have five generations within our workforce. Along with rising life expectancies, decreased fertility rates, increased retirement age, and increased costs of living, the Australian workforce…