The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Apple earns $10b from Services
What's happened? In the most recent reported quarter, Apple received record revenue from its services; iTunes, Apple Music & the App store. Despite what’s estimated to be a contracting hardware market, Apple has grown its ecosystem with sales of services up 27% on...
Opt out of TV Advertising
What's happened? In a response to growing community concerns over gambling addiction, UK Pay TV provider Sky has announced that it will limit placement of gambling ads to be 1 per commercial break on all channels (including the Free To Air Channel 5). This will see...
Ideas worth spreading in podcast form
Here’s a new podcast for those of us who are tired of true crime, up to date on This American Life and frankly in need of a bit of brain food to maintain high brow credentials throughout the holiday season. The infamously curious and always thought-provoking CEO of...
Ad-blocking Glasses in Real Life
What's happened? An artist and creator is offering an innovative new idea in ad-blocking for those who feel they are being bombarded by digital screens in everyday life. Inspired by cult eighties movie They Live, where all global mass media is controlled by a sinister...
New Zealand Police force building Brand Affinity
What's happened? The NZ Police Force set themselves a high bar for engagement in 2017, with 'The World's Most Entertaining Recruitment Video' delivering 90m+ views and peak recruit numbers. The 2018 campaign has just gone live, aiming to remove barriers by answering...
AI-rtist shows world, automation is on its way.
What's happened? Iconic British auction house Christie’s has become the first of its kind to sell a piece of “computer-generated” art. The art-work, titled “Portrait of Edmond Belamy," sold for the not-so-meagre sum of $432,500USD. Generated via a computer algorithm,...
Blockchain technology gets tested for transparency
Dunkin’, previously Dunkin’ Donuts, is one of a handful of companies that have announced plans to implement blockchain Technology in their advertising strategy. Management's aim is to increase the addressability of TVCs by encouraging TV viewers, who have been exposed...
Apple buys Shazam and you can enjoy ad free music
Apple has confirmed that it is acquiring the popular music app Shazam in a deal that is estimated to be worth around $400m. Why is Apple buying Shazam? Well, Shazam has amassed a serious user base. The app has been downloaded more than 1 billion times. Shazam has more...
The subscription economy rises in Interbrand Top 100 Brands
With Interbrand’s release of the 2018 Best Global Brands, certain themes maintain significance YOY for the Top 100 Brands in the world. Tech brands such as Apple (#1), Microsoft (#4) and Samsung (#6) dominate, but beyond the popular car marques and ...
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