The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Pinterest officially launches Promoted Video at Max Width
Pinterest is moving away from their iconic grid format for the first time with their latest tool, Promoted Video, now available to all advertisers. Following successful tests earlier this year, the new video format will allow advertisers to engage...
Netflix is trialing ads and the Internet has lost its chill
Netflix confirmed last Monday that it is now testing ads across the platform, during the seconds before a new episode of a series begins playing. At the moment, binge-watchers are shown “recommendations between episodes.… to help members discover stories...
Qantas Partners With Hugh Jackman For New Diversity Campaign
Qantas just released its new national campaign “Stand Up for the Spirit of Australia’ which celebrates Australian diversity and inclusion. Kicking off with a 60 second TVC set on Maroubra beach and starring Hugh Jackman, the national airline has partnered...
Nielsen’s Video measurement tool takes some heat
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not...
Chevrolet offers roadside assistance to Women drivers in Saudi Arabia
Coinciding with the new law passed to allow women to drive in Saudi Arabia, automaker, Chevrolet announced it would offer 24/7 roadside support for female drivers. Chevrolet says, “Car troubles are never fun, but especially if you’ve just started driving....
Plan your next holiday with biometric data
Le Club Accor Hotels has developed an immersive sensory experience that measures the behavioural and biometric responses of their customers. The SEEKER Project tracks responses to various stimuli to reveal users true desires when it comes to travel...
Here comes the Honey Badger
Reality TV’s highly anticipated launch of the 2018 season of the Bachelor is now just around the corner, with a new teaser video featuring Bachelor (and former Australian Wallabies Rugby Union Player) Nick ‘The Honey Badger’ Cummins released last week (you...
Top Brandz expand beyond heritage borders
Kantar Millward Brown’s annual Brandz report is a barometer for global brand health. It’s looking good in 2018, with the Top100 increasing in value by 21% and continuing 12 years of growth. The Retail category performed best, experiencing a 35% uplift, but...
Amazon wins Premier League rights, Optus apologises over World Cup streaming
Amazon has successfully bought the UK rights to broadcast 20 Premier League matches a season, beginning in time for the 2019 season. The business which already includes retail, cloud computing, e-books as well as internet streaming made a successful bid for unsold...
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