The Wrap
The Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
LEGO Braille Bricks
What has happened? LEGO is planning to launch LEGO Braille Bricks in 2020, to encourage learning through play, benefitting children with visual impairments. The bricks will have the same number of studs used for individual letters, with the letters also printed on...
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Loss of revenue for Sports rights holders in 2019 not an issue for Brand Sponsors
What has happened? Sports data agency, Two Circles is forecasting that global brand revenue on sport sponsorships will grow to $65 billion across 2019. However despite this projected growth, sports rights-holders are predicted to miss out on $26 billion in potential...
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Space Ad launching in 2021
What has happened? Highly ambitious start-up StartRocket plans to create branded displays in the Earth’s atmosphere using CubeStats, small and reflectively lit cube satellites. The “space ads” aim to launch by 2021 and will be able to display pictures, logos, and...
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Technology reimagines retail’s Last Mile
What has happened? The 2019 Australian Retail Outlook report highlights technology’s transformational effect on retail. New online retail events are changing consumer behaviour and having a pull-forward effect on legacy Christmas sales. Last November’s online...
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Facebook – The Ever Evolving Social Juggernaut
What has happened? The “Inventory Filter” has recently been introduced by Facebook in their continuous efforts to aid marketers from harmful product placements and simplify the brand safety controls. Previously the advertisers were able to exclude content categories,...
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Why Google’s $3.84 million bill from its failed Fiber experiment is a good thing?
What has happened? In April, Google agreed to pay the city of Louisville, Kentucky, $3.84 million over the next 20 months to repair the damage caused by its failed Google Fiber service to restore the infrastructure affected, including roads and pavements to appear...
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KFC harnesses the instagramification of culture in hipster Colonel Sanders makeover
What has happened? In a move that’s delighted a 1.4 million-strong Instagram following, fast-food giant/secret-recipe-keeper Colonel Sanders has undergone a dramatic makeover in KFC’s latest campaign harnessing influencer culture. In a series of posts on the popular...
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“Homeless Home Sale” giving homeless people protection
What has happened? Thanks to a legal loophole, Danish marketing agency Hjaltelin Stahl and newspaper Ekstra Bladet launched an ingenious web shop “Homeless Home Sale” giving homeless people protection against being moved on by police. As sleeping in groups is illegal,...
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Instagram announces a new in-app checkout feature
What has happened? Instagram has always looked for design options that retain users inside their app for longer. The release of their in-app checkout feature takes this strategy to the next level by allowing social shopping to happen seamlessly without leaving their...
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