The Wrap


The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.

Facebook suing Chinese companies over fake accounts

What has happened? Facebook and Instagram have filed a federal lawsuit against four Chinese companies and 3 individuals for promoting the sale of fake accounts, followers and likes on their platforms. In addition, violating cyber-squatting laws by operating websites...

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The real game behind AFLX?

What has happened? The  AFL has just staged the second year of AFLX – the shorter, faster format of the traditional game. Played on a rectangular field, with 10 minutes halves, 8 players, super goals, and plenty of at-ground entertainment.  It aired on Friday, Feb 22,...

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How to reach consumers in the “Earbud Era”

What has happened? IAB’s State of the Nation research offers snapshots into the latest in Audio Advertising thinking, and best practice for this emerging platform. This research is especially insightful as digital audio streaming continues to develop in the Australian...

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Consumer Power Expands With Hotel Ad Addition

What has happened? Seeing travel as a sector to deliver revenue growth, Google has announced that hotels can now add their check in & check out times to their Google My Business (GMB). If a consumer were to click into a GMB page of a hotel, change their check in...

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Changing the way we look at fashion

Tech such as Augmented Reality is leading the trend for E(xperiential) Commerce, where traditional brick and mortar stores have become hubs of creativity and extensions of the brand story. Snapchat and LEGO Wear have combined forces, taking augmented reality...

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SVOD Viewing Hours to Equal Traditional TV by 2023

What has happened? Recent forecasts tip subscription video on demand (SVOD) will grow by 55% to circa 743 million over the next four years. It is projected that China will be the subscription powerhouse, however, the US will continue to drive the largest spend volume....

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On the Couch with Trinity P3 – Sandra Wiles on Sponsorship

Sandra Wiles, our Head of Partnership & Integration, joins Darren Woolley from Trinity P3 in this episode of On the Couch. The discussion covers: How does sponsorship fit into marketing plans? What is the most common mistake people make when sponsoring events? How...

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Super Bowl down under, ESPN’s integrated broadcast

What's happened? Not only was this years Super Bowl the lowest scoring game of all time, the event generated the lowest TV audience since 2008 - dipping below 100 million in the US. In Australia, the broadcast moved from Seven’s main channel to 7Mate to allow for...

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