The Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
What has happened? Facebook and Instagram have filed a federal lawsuit against four Chinese companies and 3 individuals for promoting the sale of fake accounts, followers and likes on their platforms. In addition, violating cyber-squatting laws by operating websites...read more
What has happened? The AFL has just staged the second year of AFLX – the shorter, faster format of the traditional game. Played on a rectangular field, with 10 minutes halves, 8 players, super goals, and plenty of at-ground entertainment. It aired on Friday, Feb 22,...read more
What has happened? IAB’s State of the Nation research offers snapshots into the latest in Audio Advertising thinking, and best practice for this emerging platform. This research is especially insightful as digital audio streaming continues to develop in the Australian...read more
What has happened? Seeing travel as a sector to deliver revenue growth, Google has announced that hotels can now add their check in & check out times to their Google My Business (GMB). If a consumer were to click into a GMB page of a hotel, change their check in...read more
What has happened? The long awaited Royal Commission into the misconduct of the banking, superannuation and financial services industries was finally released earlier this month. As many expected, Commissioner Hayne’s findings were highly critical of a number of...read more
Tech such as Augmented Reality is leading the trend for E(xperiential) Commerce, where traditional brick and mortar stores have become hubs of creativity and extensions of the brand story. Snapchat and LEGO Wear have combined forces, taking augmented reality...read more
What has happened? Recent forecasts tip subscription video on demand (SVOD) will grow by 55% to circa 743 million over the next four years. It is projected that China will be the subscription powerhouse, however, the US will continue to drive the largest spend volume....read more
Sandra Wiles, our Head of Partnership & Integration, joins Darren Woolley from Trinity P3 in this episode of On the Couch. The discussion covers: How does sponsorship fit into marketing plans? What is the most common mistake people make when sponsoring events? How...read more
What's happened? Not only was this years Super Bowl the lowest scoring game of all time, the event generated the lowest TV audience since 2008 - dipping below 100 million in the US. In Australia, the broadcast moved from Seven’s main channel to 7Mate to allow for...read more
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