The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Huawei using tech to create a more inclusive world
What if the latest phone app could connect you to the people around you rather than helping you disconnect? Huawei the Chinese tech giant state they “believe that technology can address some of humanity’s biggest challenges” and they are backing up this statement with...
Cadbury plays hide and seek with partners
What’s happened? Every year, Cadbury Easter Egg hunts get consumers excited. This year's UK hunt has moved online, challenging the public to find their White Creme Egg in other brands’ ads. The Mondelez-owned company is able to launch such a bold campaign by...
An Australian First: Jetstar Eye Tracking Campaign
What’s happened? In an Australian first and in partnership with JCDecaux, Jetstar has used eye-tracking technology to promote their annual Christmas sale. The campaign entitled “All Eye Want For Christmas” involved custom built panels situated in Sydney’s George...
Australian businesses utilise WeChat app to target Chinese audience
The WeChat Audience in Australia China has a ban on many social media platforms, including Facebook and Instagram. Statista.com reports that WeChat has surpassed 1 billion monthly active users, becoming the fourth biggest chat application in the world. With over...
Brand – Palessi Influencer stitch up
Payless, who is well known for cheap and cheerful shoes, recently opened a fake luxury footwear pop- up store called ‘Palessi’ in a Los Angeles mall. The glamorous invite only grand opening attracted Hollywood’s well-heeled fashion set and social media influencers....
Australia Leads the World in SVOD Market as Ten All Access Launches
Network 10 have launched their subscription video on demand (SVOD) for a monthly cost of $9.99 AUD. The 10 All Access platform allows users to access more than 7000 commercial free episodes of CBS content across three screens simultaneously. This offering also allows...
Who really wins on Black Friday?
Black Friday is synonymous with frenzy and furore in the US, however Australia has only recently jumped on the bandwagon. The sales event, and its online counterpart Cyber Monday, brought in over $15 billion dollars globally last year according...
Monash Uni with “A Different Lens”
Monash University has developed a content-publishing platform encouraging students and industry professionals to develop and publish their own documentaries based on issues that they find interesting. Built by Y&R Melbourne, the bespoke technology allows users to...
e-xperience electric with Audi
What's happened? Audi in Belgium has launched its new e-xperience app that allows drivers to simulate an electric vehicle in their own cars. The app uses the driver’s vehicle data such as speed, distance, and acceleration to calculate how much electrical energy would...
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