The Wrap


The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.

Netflix is trialing ads and the Internet has lost its chill

Netflix confirmed last Monday that it is now testing ads across the platform, during the seconds before a new episode of a series begins playing. At the moment, binge-watchers are shown “recommendations between episodes.… to help members discover stories...

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Qantas Partners With Hugh Jackman For New Diversity Campaign

Qantas just released its new national campaign “Stand Up for the Spirit of Australia’ which celebrates Australian diversity and inclusion.  Kicking off with a 60 second TVC set on Maroubra beach and starring Hugh Jackman, the national airline has partnered...

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Nielsen’s Video measurement tool takes some heat

The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not...

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Plan your next holiday with biometric data

Le Club Accor Hotels has developed an immersive sensory experience that measures the behavioural and biometric responses of their customers. The SEEKER Project tracks responses to various stimuli to reveal users true desires when it comes to travel...

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Here comes the Honey Badger

Reality TV’s highly anticipated launch of the 2018 season of the Bachelor is now just around the corner, with a new teaser video featuring Bachelor (and former Australian Wallabies Rugby Union Player) Nick ‘The Honey Badger’ Cummins released last week (you...

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Top Brandz expand beyond heritage borders

Kantar Millward Brown’s annual Brandz report is a barometer for global brand health. It’s looking good in 2018, with the Top100 increasing in value by 21% and continuing 12 years of growth. The Retail category performed best, experiencing a 35% uplift, but...

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