The Wrap


The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.

Huawei using tech to create a more inclusive world

What if the latest phone app could connect you to the people around you rather than helping you disconnect? Huawei the Chinese tech giant state they “believe that technology can address some of humanity’s biggest challenges” and they are backing up this statement with...

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Cadbury plays hide and seek with partners

What’s happened? Every year, Cadbury Easter Egg hunts get consumers excited. This year's UK hunt has moved online, challenging the public to find their White Creme Egg in other brands’ ads. The Mondelez-owned company is able to launch such a bold campaign by...

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An Australian First: Jetstar Eye Tracking Campaign

What’s happened? In an Australian first and in partnership with JCDecaux, Jetstar has used eye-tracking technology to promote their annual Christmas sale.  The campaign entitled “All Eye Want For Christmas” involved custom built panels situated in Sydney’s George...

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Disney unveils world first collaboration with David Jones

What’s happened? Disney recently unveiled its world-first collaboration with David Jones’ at their Elizabeth Street store in Sydney. The entire top floor (targeted at kids) has been refurbished as an interactive, mini Disneyworld. Consumers can take a photo with...

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Brand – Palessi Influencer stitch up

Payless, who is well known for cheap and cheerful shoes, recently opened a fake luxury footwear pop- up store called ‘Palessi’ in a Los Angeles mall. The glamorous invite only grand opening attracted Hollywood’s well-heeled fashion set and social media influencers....

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Who really wins on Black Friday?

Black Friday is synonymous with frenzy and furore in the US, however Australia has only recently jumped on the bandwagon. The sales event, and its online counterpart Cyber Monday, brought in over $15 billion dollars globally last year according...

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Monash Uni with “A Different Lens”

Monash University has developed a content-publishing platform encouraging students and industry professionals to develop and publish their own documentaries based on issues that they find interesting.  Built by Y&R Melbourne, the bespoke technology allows users to...

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