The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Nike’s Air Jordan III “Tinker” sells out on Snapchat
Snap, Nike’s Jordan brand, Darkstore, and Shopify have teamed up to pre-release the Air Jordan III “Tinker” shoe on Snapchat with same-day delivery after the NBA All-Star game that took place in late February. The thousands who attended the Jumpman All-Star...
Nine serves an ace with Australian Tennis rights
Nine has secured the exclusive rights to all premium tennis played in Australia from 2020 to 2024. The $300 million, five-year deal encompasses the Australian Open as well as the lead-up tournaments around Australia – the Hopman Cup in Perth and the Brisbane, Sydney...
Commonweath Games outperforms Rio
The 2018 Commonwealth Games has kicked off on the Gold Coast. The first local games in 12 years, the event is being brought to Australian screens via the Seven Network, who have arguably established themselves as the premium event broadcaster in recent times.
Need to get somewhere quickly? Scooti has got you covered!
Do you hate the stand-still traffic in Melbourne? Traffic congestion in Melbourne is on par with New York. In the morning peak, an average Melbourne CBD commuting trip takes close to 70% longer than it would in the middle of the night. While people used to hire taxis...
Will Radio Broadcast line up changes pay off in 2018?
Programming bosses have returned 2018 with a line up of new programs, but for most Networks, the immediate impact didn't quite go to plan The first radio ratings survey was just released and the news is not so good for ARN’s brekkie and drive teams across KIIS FM in...
Never Beat A Londoner
Following its launch in February, Nike’s ‘Never Beat a Londoner’ campaign has already been hailed by the UK press as one of the Best Ads ever made. The three minute (fairly tongue in cheek) film, is a testament to life in London, through the lens of sport. Rather than...
Facebooks Spiraling Faceplant
Data company Cambridge Analytica (CA) has been suspended by Facebook (FB) for improperly accessing data in 2014 via the app, thisisyourdigitallife. Hundreds of thousands of users were paid to take a personality test in-app and agreed to have their data collected for...
Stand out with Digital Print
HP Inc originated in 1939 but in 2015 the Company split into two businesses, developing an enterprise-focused product and graphic solutions business enabling HP technology to revolutionise digital printing, the aim being to create amazing experiences for brand...
How to think global and feel local
Global brands face a ‘glocalisation’ challenge to deliver regional marketing efforts. How do global brands become local? Sheri Conn of DreamWorks Animation (USA) cites how success was achieved for the Dragons franchise through tactics such as interchanging character...
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