The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Wrap up of the 2018 Webby Awards
If you’re on the hunt for the best websites, apps, games or podcasts on the internet right now, the winners from the 2018 Webby Awards is the go-to way to find them. Presented by the International Academy of Digital Arts and Sciences (IADAS), this year 464 winners...
Local brands get GDPR compliant
The European Union introduced the General Data Protection Regulation (GDPR) on the 25th May which has caused a lot of interest and concern in Australia. Whilst it is similar to the Australian Privacy Principles, the GDPR is considered to be the most comprehensive...
Speaker amnesty a hit
Sonos, best known for their luxury speaker systems, launched a campaign for their new Sonos One speaker which connects their world-famous audio systems with the latest voice activation technology. Partnering with Amazon’s Alexa, the campaign dubbed the “Dumb Speaker...
‘Second screening’ drives effectiveness
According to a recent ‘second screen’ study conducted by ViewersLogic (and Mediacom) UK, TV viewers are 75% more likely to follow up on an advertisement if they have a second screen device simultaneously in their hand. Easy reach prompts them to immediately access a...
Facebook – connecting people romantically?
Earlier this month, Facebook CEO Mark Zuckerberg, announced that the social media platform will soon release its own dating app. At the company's annual developer conference, Zuckerberg revealed that there are 200 million users on Facebook who classify themselves as...
CBS All Access is coming to Australia
Network Ten’s parent company has announced it will launch its streaming video on demand service in Australia by the end of 2018. Chief Executive Leslie Moonves told investors that they will leverage the acquisition of Ten as a gateway to launch CBS All Access by the...
Free ice-creams to save the bees
On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers. Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...
Print Re-imagined: A Connected Future
At the recent 2018 Come Together roadshow, Newscorp demonstrated how they are more than just a print platform. They articulated the influence, innovation and content output a publishing network of their capacity can produce, to distribute in the moment content at...
The new retail reality
At this year's International Consumer Electronics Show in Vegas, technology accessories company STM Brands launched a new augmented reality app, allowing consumers to try on and experience their brand wherever they are. This technology goes beyond the physical...
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