The Wrap


The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.

Super Bowl down under, ESPN’s integrated broadcast

What's happened? Not only was this years Super Bowl the lowest scoring game of all time, the event generated the lowest TV audience since 2008 - dipping below 100 million in the US. In Australia, the broadcast moved from Seven’s main channel to 7Mate to allow for...

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Unilever taking the lead in campaign measurement

What's happened? In late January Unilever announced ‘significant steps’’ in developing a cross-media measurement tool as part of its ‘Digital Responsibility Framework’ initiative. With the goal of creating a global solution, the FMCG giant has joined forces with the...

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Podcasts ‘pop up’ beyond the headphones

The Mamamia network has introduced two podcasts in the past year that have opened up revenue streams beyond audio advertising. Lady Start-up launched in March 2018 featuring a series of 1:1 interviews with high profile female entrepreneurs, such as Roxy Jacenko...

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Apple struggles to remain King

What’s happened? Since 2007, iPhone has seen consistent growth as each new model delivered new exciting must-have features to spark adopters. It now seems the smartphone consumer base isn’t as loyal to Apple as it once was. Apple’s technology now mirrors their...

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‘The ball is in her court’ with Bumble.

What’s happened? Bumble’s newest brand campaign, starring tennis champion Serena Williams, debuts this week during the Super Bowl on February 3rd. The campaign has been produced entirely by women and will appear across multiple platforms with female empowerment at the...

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The Game will Never be the Same

What’s happened? The Shoes “Back To the Future” fans dreamed of are now a reality, with Nike unveiling their latest in wearable tech…self-lacing trainers. These new shoes fit themselves to the shape of the foot and are controlled via smartphone. The initial iteration...

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The Rise of Short Form Ads on TV

What’s happened? According to a recent study from Phoenix Marketing International, short-form ads (5-7 seconds long) are almost as effective at driving brand memorability as 15 and 30-second ads. The study analysed Brand Memorability: the viewers’ ability to remember...

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Netflix ‘snatches’ back audience

What’s happened? In October 2016 Netflix debuted ‘Black Mirror’ which had previously run on UK Channel 4 for 2 seasons. With the benefit of Netflix’s broad reach, the cult science fiction anthology show became a critically lauded worldwide phenomenon, drawing...

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