The Wrap


The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.

“Homeless Home Sale” giving homeless people protection

What has happened? Thanks to a legal loophole, Danish marketing agency Hjaltelin Stahl and newspaper Ekstra Bladet launched an ingenious web shop “Homeless Home Sale” giving homeless people protection against being moved on by police. As sleeping in groups is illegal,...

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Instagram announces a new in-app checkout feature

What has happened? Instagram has always looked for design options that retain users inside their app for longer. The release of their in-app checkout feature takes this strategy to the next level by allowing social shopping to happen seamlessly without leaving their...

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In-game hidden podcast reaches evasive Gamer audience

What has happened? Video game creators, Ubisoft Entertainment, has produced an in-game podcast series called Green Dawn, to promote a new game, The Division 2. Inserted into the game, Ghost Recon Wildlands, gamers are led to discover the hidden podcast episodes in the...

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Grand Prix Drives-Up pre-promotion with Netflix documentary

What has happened? As well as creating hype for locals, the Australian Grand Prix puts Melbourne on the world stage in the hope to attract tourists and has always been a major national media event. This year a Netflix documentary series “Formula 1: Drive to Survive”...

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How brands can capitalise on increased consumer spending

What has happened? Despite a devastating drought and a contracting housing sector, according to the ABS, consumer spending in Australia continues to increase in 2019. Coupled with the recent Nielsen ‘Changing Consumer Prosperity’ report, we can see that consumers in...

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Choose your own adventure with AI activated news delivery

What has happened? Quartz, a New York based digital news publisher, is energising journalism via chat bot and artificial intelligence tools that enable users to individualise stories. Emily Withrow, director of Quartz Bot Studio, explained in a discussion at the...

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