The Wrap

 

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.

Apple earns $10b from Services

What's happened? In the most recent reported quarter, Apple received record revenue from its services; iTunes, Apple Music & the App store. Despite what’s estimated to be a contracting hardware market, Apple has grown its ecosystem with sales of services up 27% on...

read more

Opt out of TV Advertising

What's happened? In a response to growing community concerns over gambling addiction, UK Pay TV provider Sky has announced that it will limit placement of gambling ads to be 1 per commercial break on all channels (including the Free To Air Channel 5). This will see...

read more

Ideas worth spreading in podcast form

Here’s a new podcast for those of us who are tired of true crime, up to date on This American Life and frankly in need of a bit of brain food to maintain high brow credentials throughout the holiday season. The infamously curious and always thought-provoking CEO of...

read more

Ad-blocking Glasses in Real Life

What's happened? An artist and creator is offering an innovative new idea in ad-blocking for those who feel they are being bombarded by digital screens in everyday life. Inspired by cult eighties movie They Live, where all global mass media is controlled by a sinister...

read more

New Zealand Police force building Brand Affinity

What's happened? The NZ Police Force set themselves a high bar for engagement in 2017, with 'The World's Most Entertaining Recruitment Video' delivering 90m+ views and peak recruit numbers. The 2018 campaign has just gone live, aiming to remove barriers by answering...

read more

AI-rtist shows world, automation is on its way.

What's happened? Iconic British auction house Christie’s has become the first of its kind to sell a piece of “computer-generated” art. The art-work, titled “Portrait of Edmond Belamy," sold for the not-so-meagre sum of $432,500USD. Generated via a computer algorithm,...

read more

Blockchain technology gets tested for transparency

Dunkin’, previously Dunkin’ Donuts, is one of a handful of companies that have announced plans to implement blockchain Technology in their advertising strategy. Management's aim is to increase the addressability of TVCs by encouraging TV viewers, who have been exposed...

read more

Apple buys Shazam and you can enjoy ad free music

Apple has confirmed that it is acquiring the popular music app Shazam in a deal that is estimated to be worth around $400m. Why is Apple buying Shazam? Well, Shazam has amassed a serious user base. The app has been downloaded more than 1 billion times. Shazam has more...

read more

Looking for a career?

We are always looking for talented people to work for us.

What we do

We have a full suite of services to ensure every requirement is met.

Our Clients

Without clients we don’t have a business. Which is why we value them so highly.

Make Contact

Make contact if you would like to find out more.

Subscribe to The Wrap

Want a snapshot of the latest trends from around the globe?

Sign up to The Wrap for a fortnightly update on the best new technologies, campaigns and consumer behaviours.

You have Successfully Subscribed!