The Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
What's happened? Not only was this years Super Bowl the lowest scoring game of all time, the event generated the lowest TV audience since 2008 - dipping below 100 million in the US. In Australia, the broadcast moved from Seven’s main channel to 7Mate to allow for...read more
What's happened? In late January Unilever announced ‘significant steps’’ in developing a cross-media measurement tool as part of its ‘Digital Responsibility Framework’ initiative. With the goal of creating a global solution, the FMCG giant has joined forces with the...read more
The Mamamia network has introduced two podcasts in the past year that have opened up revenue streams beyond audio advertising. Lady Start-up launched in March 2018 featuring a series of 1:1 interviews with high profile female entrepreneurs, such as Roxy Jacenko...read more
What's happened? The latest Roy Morgan report published in February highlights how Kia has significantly benefited in longevity of brand awareness through its 17 year alignment with the Grand Slam tournament. The report found that 3.5 million Australians associate the...read more
What’s happened? Since 2007, iPhone has seen consistent growth as each new model delivered new exciting must-have features to spark adopters. It now seems the smartphone consumer base isn’t as loyal to Apple as it once was. Apple’s technology now mirrors their...read more
What’s happened? Bumble’s newest brand campaign, starring tennis champion Serena Williams, debuts this week during the Super Bowl on February 3rd. The campaign has been produced entirely by women and will appear across multiple platforms with female empowerment at the...read more
What’s happened? In October 2016 Netflix debuted ‘Black Mirror’ which had previously run on UK Channel 4 for 2 seasons. With the benefit of Netflix’s broad reach, the cult science fiction anthology show became a critically lauded worldwide phenomenon, drawing...read more
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