The Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
What has happened? Thanks to a legal loophole, Danish marketing agency Hjaltelin Stahl and newspaper Ekstra Bladet launched an ingenious web shop “Homeless Home Sale” giving homeless people protection against being moved on by police. As sleeping in groups is illegal,...read more
What has happened? Instagram has always looked for design options that retain users inside their app for longer. The release of their in-app checkout feature takes this strategy to the next level by allowing social shopping to happen seamlessly without leaving their...read more
What has happened? Video game creators, Ubisoft Entertainment, has produced an in-game podcast series called Green Dawn, to promote a new game, The Division 2. Inserted into the game, Ghost Recon Wildlands, gamers are led to discover the hidden podcast episodes in the...read more
What has happened? As our population grows so does the need for language-specific communications, to enable marketers to appropriately engage with specific audiences. Following 25% growth in the number of Australians who speak a language other than English identified...read more
What has happened? As well as creating hype for locals, the Australian Grand Prix puts Melbourne on the world stage in the hope to attract tourists and has always been a major national media event. This year a Netflix documentary series “Formula 1: Drive to Survive”...read more
What has happened? Despite a devastating drought and a contracting housing sector, according to the ABS, consumer spending in Australia continues to increase in 2019. Coupled with the recent Nielsen ‘Changing Consumer Prosperity’ report, we can see that consumers in...read more
Push for diversification is not stopping Google from launching their new Cloud Based Gaming Streaming Service Stadia
What has happened? Rupert Murdoch’s News Corporation Australia, requested the effective separation of Google’s digital advertising business to the ACCC, in an effort to limit the search giant’s market dominance. "Google enjoys overwhelming market power across online...read more
What has happened? Quartz, a New York based digital news publisher, is energising journalism via chat bot and artificial intelligence tools that enable users to individualise stories. Emily Withrow, director of Quartz Bot Studio, explained in a discussion at the...read more
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