The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Case Study – Our commitment to our people development
Case Study - Our commitment to our people developmentOur commitment to our people development is once again demonstrated in this recent Case Study by one of our training partners . We love staff training here at The Media...
SBS launches Cultural Connect: Advertising to multicultural communities
What has happened? As our population grows so does the need for language-specific communications, to enable marketers to appropriately engage with specific audiences. Following 25% growth in the number of Australians who speak a language other than English identified...
On the Couch with Trinity P3 – Sandra Wiles on Sponsorship
Sandra Wiles, our Head of Partnership & Integration, joins Darren Woolley from Trinity P3 in this episode of On the Couch. The discussion covers: How does sponsorship fit into marketing plans? What is the most common mistake people make when sponsoring events? How...
Apple struggles to remain King
What’s happened? Since 2007, iPhone has seen consistent growth as each new model delivered new exciting must-have features to spark adopters. It now seems the smartphone consumer base isn’t as loyal to Apple as it once was. Apple’s technology now mirrors their...
‘The ball is in her court’ with Bumble.
What’s happened? Bumble’s newest brand campaign, starring tennis champion Serena Williams, debuts this week during the Super Bowl on February 3rd. The campaign has been produced entirely by women and will appear across multiple platforms with female empowerment at the...
The Game will Never be the Same
What’s happened? The Shoes “Back To the Future” fans dreamed of are now a reality, with Nike unveiling their latest in wearable tech…self-lacing trainers. These new shoes fit themselves to the shape of the foot and are controlled via smartphone. The initial iteration...
The Rise of Short Form Ads on TV
What’s happened? According to a recent study from Phoenix Marketing International, short-form ads (5-7 seconds long) are almost as effective at driving brand memorability as 15 and 30-second ads. The study analysed Brand Memorability: the viewers’ ability to remember...
Media Assistant
-Sydney
IMPORTANCE OF THE ROLE: The Media Assistant will support the planning and buying team in management of client business and represent The Media Store professionally within the marketplace. A Media Assistant is an entry-level position into the media...
Netflix ‘snatches’ back audience
What’s happened? In October 2016 Netflix debuted ‘Black Mirror’ which had previously run on UK Channel 4 for 2 seasons. With the benefit of Netflix’s broad reach, the cult science fiction anthology show became a critically lauded worldwide phenomenon, drawing...
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