The Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
What has happened? Addressable TV was the focal point of the recent IAB NewsFronts in New York, where publishers talked more like TV Networks about “pilots” and “primetime”. Nielsen forecasts US ad spend on Addressable TV will grow 260% by 2020. This will represent 7%...read more
What has happened? LEGO is planning to launch LEGO Braille Bricks in 2020, to encourage learning through play, benefitting children with visual impairments. The bricks will have the same number of studs used for individual letters, with the letters also printed on...read more
What has happened? Sports data agency, Two Circles is forecasting that global brand revenue on sport sponsorships will grow to $65 billion across 2019. However despite this projected growth, sports rights-holders are predicted to miss out on $26 billion in potential...read more
What has happened? Highly ambitious start-up StartRocket plans to create branded displays in the Earth’s atmosphere using CubeStats, small and reflectively lit cube satellites. The “space ads” aim to launch by 2021 and will be able to display pictures, logos, and...read more
What has happened? The 2019 Australian Retail Outlook report highlights technology’s transformational effect on retail. New online retail events are changing consumer behaviour and having a pull-forward effect on legacy Christmas sales. Last November’s online...read more
What has happened? The “Inventory Filter” has recently been introduced by Facebook in their continuous efforts to aid marketers from harmful product placements and simplify the brand safety controls. Previously the advertisers were able to exclude content categories,...read more
What has happened? In April, Google agreed to pay the city of Louisville, Kentucky, $3.84 million over the next 20 months to repair the damage caused by its failed Google Fiber service to restore the infrastructure affected, including roads and pavements to appear...read more
What has happened? In a move that’s delighted a 1.4 million-strong Instagram following, fast-food giant/secret-recipe-keeper Colonel Sanders has undergone a dramatic makeover in KFC’s latest campaign harnessing influencer culture. In a series of posts on the popular...read more
What has happened? Thanks to a legal loophole, Danish marketing agency Hjaltelin Stahl and newspaper Ekstra Bladet launched an ingenious web shop “Homeless Home Sale” giving homeless people protection against being moved on by police. As sleeping in groups is illegal,...read more
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