The Wrap

 

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.

AI-rtist shows world, automation is on its way.

What's happened? Iconic British auction house Christie’s has become the first of its kind to sell a piece of “computer-generated” art. The art-work, titled “Portrait of Edmond Belamy," sold for the not-so-meagre sum of $432,500USD. Generated via a computer algorithm,...

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Blockchain technology gets tested for transparency

Dunkin’, previously Dunkin’ Donuts, is one of a handful of companies that have announced plans to implement blockchain Technology in their advertising strategy. Management's aim is to increase the addressability of TVCs by encouraging TV viewers, who have been exposed...

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Apple buys Shazam and you can enjoy ad free music

Apple has confirmed that it is acquiring the popular music app Shazam in a deal that is estimated to be worth around $400m. Why is Apple buying Shazam? Well, Shazam has amassed a serious user base. The app has been downloaded more than 1 billion times. Shazam has more...

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Netflix is trialing ads and the Internet has lost its chill

Netflix confirmed last Monday that it is now testing ads across the platform, during the seconds before a new episode of a series begins playing. At the moment, binge-watchers are shown “recommendations between episodes.… to help members discover stories...

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Qantas Partners With Hugh Jackman For New Diversity Campaign

Qantas just released its new national campaign “Stand Up for the Spirit of Australia’ which celebrates Australian diversity and inclusion.  Kicking off with a 60 second TVC set on Maroubra beach and starring Hugh Jackman, the national airline has partnered...

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Nielsen’s Video measurement tool takes some heat

The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not...

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