The Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
What's happened? Iconic British auction house Christie’s has become the first of its kind to sell a piece of “computer-generated” art. The art-work, titled “Portrait of Edmond Belamy," sold for the not-so-meagre sum of $432,500USD. Generated via a computer algorithm,...read more
Dunkin’, previously Dunkin’ Donuts, is one of a handful of companies that have announced plans to implement blockchain Technology in their advertising strategy. Management's aim is to increase the addressability of TVCs by encouraging TV viewers, who have been exposed...read more
Apple has confirmed that it is acquiring the popular music app Shazam in a deal that is estimated to be worth around $400m. Why is Apple buying Shazam? Well, Shazam has amassed a serious user base. The app has been downloaded more than 1 billion times. Shazam has more...read more
With Interbrand’s release of the 2018 Best Global Brands, certain themes maintain significance YOY for the Top 100 Brands in the world. Tech brands such as Apple (#1), Microsoft (#4) and Samsung (#6) dominate, but beyond the popular car marques and ...read more
Pinterest is moving away from their iconic grid format for the first time with their latest tool, Promoted Video, now available to all advertisers. Following successful tests earlier this year, the new video format will allow advertisers to engage...read more
Netflix confirmed last Monday that it is now testing ads across the platform, during the seconds before a new episode of a series begins playing. At the moment, binge-watchers are shown “recommendations between episodes.… to help members discover stories...read more
Qantas just released its new national campaign “Stand Up for the Spirit of Australia’ which celebrates Australian diversity and inclusion. Kicking off with a 60 second TVC set on Maroubra beach and starring Hugh Jackman, the national airline has partnered...read more
The Interactive Advertising Bureau (IAB) has criticised the video measurement component of Nielsen’s Digital Content Ratings (DCR), specifically identifying that the tool fails to properly measure off platform video content on Facebook and that it does not...read more
Coinciding with the new law passed to allow women to drive in Saudi Arabia, automaker, Chevrolet announced it would offer 24/7 roadside support for female drivers. Chevrolet says, “Car troubles are never fun, but especially if you’ve just started driving....read more
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