The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
World Cup 2018
The last World Cup held in Brazil engaged record numbers on social media. This was replicated during the Rio Olympics, touted as the most consumed Olympic Games in history. The FIFA World Cup is only a few months away and whilst football fans are some of the most...
Uncovering the faces behind distracted driving in a mini-documentary series
AT&T’s ‘It Can Wait’ campaign launched in the US in Distracted Driving Awareness Month, using emotionally compelling creative to tell the stories of victims of distracted driving. The latest iteration of AT&T’s campaign sees the telco company return to this...
New Tech takes OOH to next level
The biggest disruption in out of home technology has arrived: augmented reality for the naked eye. This new technology called ECHO, has been developed by media innovation company Lightvert. To demonstrate the potential of ECHO, they took the opportunity to fresh...
New App Gives Women the Power to Pinpoint Unsafe Locations
A new interactive app that allows women and girls to pinpoint “danger spots” and report incidents of harassment has been launched this week. Following on from a successful pilot in Melbourne in 2016, Free To Be will be rolled out across Sydney, Delhi, Kampala, Lima,...
Not just another out of home campaign
Spotify launched a global OOH campaign in 2017 which cleverly combined data and a sense of humour to target consumers on topics which were making headlines around the world. The notion behind this campaign stemmed from Spotify noticing through their own data and...
AFL shines a light on adversity
AFL Australia has launched their new branded content series, “Don’t Believe in Never”. The series addresses a number of societal issues with honesty and community at the centre of each story. The campaign won Mumbrella’s Ad of the Month for March. Three stories have...
TV trading metrics to evolve
TV Networks recently announced plans to evolve their current buying demographics by using data from their digital platforms and aligning with third party data suppliers to create custom audience segments. Driving this move is the knowledge that content is now...
Cricket deal to create seismic shift in media landscape
The freshly minted cricket deal with Foxtel and Seven spells the most pivotal moment in Australian commercial sports broadcasting.
Harvard Business Review Podcasts
We love Harvard Business Review’s content and the recent additions to their podcast family are no exception. Adding to their popular ‘HBR Ideacast’ podcast is ‘Women at work’ and ‘Dear HBR’. HBR Ideacast is a weekly podcast featuring the leading thinkers in business...
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