The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
You never have to be alone!
Watching Cute Girl app is the most recent of many inventions to combat the phenomenon of male social isolation, or the rise of the ‘Hikikomori’ (‘social hermit’) in Japanese culture. Over two million people are, or are at risk, of becoming Hikikomori in Japan today....
Improve your selfie game with Ray Ban
The Reflections x Ray-Ban app draws on the craze of Ray-Ban owners taking photos of the reflections in their sunglasses. The key benefit of this app versus Instagram is that users can take two photos simultaneously - one using the front-facing camera and another using...
There is an app for that
For those will little time and too many emails, the answer has arrived. App TL;DR Email, aptly named after internet short form ‘too long; didn’t read’, turns your inbox into a feed of condensed 30-word-or-less messages. The app also encourages its users to write 30...
Australian Rugby Great talks about leadership
John Eales, recognised as one of the greatest rugby players of all time, discusses what makes an effective leader and why some people are able to perform so well at the highest level. There are some basic qualities required by a leader to get the most from those...
Marriott’s High Tech Initiatives Go Pro
Marriott hotels is intent on creating the future for Next Generation travellers. Last November we covered their activation teleporting honeymooners through virtual reality headsets. In December they partnered with MIT to create an app connecting solo business...
Lexus Smart Outdoor
The ‘This is the new Lexus’ campaign by M&C Saatchi, incorporated APN digital billboards to respond to audiences in real time. The billboards used image recognition technology identifying the colour, make and model of passing vehicles before displaying one of...
Super Bowl XLIX: Twitter blindsides Facebook
In an attempt to tackle Twitter as the dominant social media site when it comes to the Super Bowl, Facebook launched the service Trending Super Bowl. The centralised hub served as a conversation starter for the game, while giving brands access to target their...
The forgotten consumer – CES 2015
Brand Channels observation of the recent Consumer Electronics Show highlighted the abundance of tech driven ‘because we can products’ showcased compared to much fewer ‘needs based’ innovations on display, suggesting a heavy focus on electronics and show and much less...
Glass on steroids!
News that Google has shut down production of Glass has set the scene perfectly for Microsoft, who are launching a bigger, bulkier and far more sophisticated connected headwear. HoloLens creates a virtual reality for the user through hologram projection and doesn’t...
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