The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Brands getting jiggy with music
Consumers want content on demand, the need to include digital music and streaming platforms in the media ecosystem for brands is growing. There is plenty of evidence to suggest music acts as a personal identifier and can create a “halo effect” for brands that...
There’s an app for that!
With the launch of the new app Fradio, users can now broadcast their own radio station to friends and family (or anyone that will listen) straight from their mobile. The first of its kind, the app is as close to a real radio station you can get giving the self-claimed...
Marketing 2020: Brands will make the world talk (not talk at the world)
Fast Company just released its annual ’50 most innovative companies’ report. They asked elite players from the list to nominate 5 predictions on how brand-consumer connection will change over the next 5 years. Observations include the continued importance of mobile...
The “Super Show”
Dubbed the ‘Super Show’, Lionsgate (producer of films e.g. Hunger Games and TV series e.g. Mad Men) has made a significant investment in leading game developer and publisher Telltale Games to reinvent storytelling. By combining interactive playable content with...
Converse Shoes “Made By You”
Converse is marking 100 years with a “Made By You” campaign which celebrates its iconic Chuck Taylor All Star shoes. Across art installations and advertising mediums, Converse is displaying how creatives such as Patti Smith and Andy Warhol customised their sneakers...
There’s an app for that!
It’s been called Snapchat for grown-ups and it may just be the tool that could bring down the Prime Minister. Politicians, are reportedly using Wickr — a secret agent-style messaging app that sells itself on a guarantee of anonymity. Enabling encrypted text messages,...
#TheDress
A simple request on Tumblr to help resolve a disagreement amongst friends then exploded on social media with over 11 million tweets. Is it blue and black or white and gold? Everyone wanted a say and amongst it all there were over 100 brands from restaurants, political...
Is non-sponsorship the new sponsorship?
As the “coalition for change” intensifies for FIFA following the Brussels summit in January, sports clothing brand Skins has shown their support for the movement by bravely positioning themselves as the first official non-sponsor of FIFA. It’s a cheeky approach, but...
The Amazon Echo, making your home smarter
The Echo is Amazon's latest artificial intelligence experiment, it's one part Bluetooth speaker and one part personal voice assistant. You control the Echo with your voice, telling it to do things like play music, read news briefs aloud, add items to your to-do and...
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