The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
There’s an app for that!
With Plastic Free July upon us, making environmentally-conscious decisions can be a challenge. Whilst taking proactive steps such as reducing plastic bag usage or wearing sustainable clothing are commendable, it’s difficult to believe one person’s actions can make a...
A new way to enjoy McDonald’s
McDonalds has moved into the delivery space. McDelivery, a partnership with UberEATS, launched globally last Thursday, July 26. To celebrate this launch, McDonald’s surprised and delighted customers with free merchandise, aptly named the McDelivery Collection. The...
Mainstream is coming for E-sports
Last Sunday, Video game developer Blizzard, teamed up with Seven to broadcast the Sydney leg of the Overwatch World Cup live! This broadcast was a first for commercial TV in Australia and is a major step towards e-sports becoming mainstream in this country. Seven...
Australian Ninja Warrior proves that TV delivers
Australian Ninja Warrior (ANW) has shown that terrestrial television broadcasts can still deliver massive audiences. The series – which has had a tactically short run across 3 weeks so as to focus hype – has exceeded all audience estimates with each episode averaging...
There’s an app for that!
With so much to choose from when it comes to eating out, the old favourites are often the places we revisit. With Liven, a new app launched across 500 locations in Sydney & Melbourne, restaurants are aiming to capture that sense of loyalty amongst their customers,...
Toyota accelerates beyond auto
What's happened? Whilst automakers are racing to develop electric and autonomous cars, Toyota is accelerating with a broad interpretation of the new age of mobility - evolving far beyond the asphalt. This month in the US, a different type of intelligent machinery...
The Alpha Retailer arrives
Retail giant Amazon is primed to launch into the Australian market by the end of 2018, bringing with it an extensive range of electronics, books, clothes, groceries and more. Nielsen have published a report finding that brand awareness is continuing to build in the...
Game on! Auto industry starts new race towards zero emissions
Hot on the heels of Volvo announcing it would be making fully electric or hybrid cars from 2019, France announced that they would be banning petrol and diesel cars by 2040 with Norway and Netherlands setting their target for 2025 and Germany and India looking at a...
There’s an app for that!
Launched by CNN to appeal to and enlighten Millennials, Great Big Story is an app with a catalogue of mini-documentaries with a focus on news and topical events. Users are able to select videos from a variety of topics, including travel, environment, cooking and the...
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