The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Carrot Weather – the app with attitude
Tired of mundane weather updates? BOM lost its charm? Introducing Carrot Weather, the weather app with personality. Drawing data from two highly accurate weather sources, Carrot can give hourly forecasts down to a local level, and has customisable push notification...
Adidas using VR to create lasting brand memories
Adidas Terrex – the company’s outdoor brand – has built a Virtual Reality installation to launch the brand in China. The activation puts potential consumers in the shoes of professional climbers who scale the heights of the biggest mountain in France, Bavella.
Data driven creative
Marketers are harnessing a combination of data sources to develop online creative that delivers the right message to the right consumer at the right time. Data is used to set budgets and optimise campaigns, but data can also be used to inform the creative development...
SBS not afraid to stand out from the crowd
SBS has demonstrated their ongoing commitment to differentiating themselves from the rest of the market. At their Upfront held in Sydney on Tuesday, SBS showcased their 2018 line-up of programs that continue to push the boundaries of storytelling and showcase...
13 Ways the Australian Labour Force has changed: A Look at the Census Labour Force Survey 2016
On the 17th of October, the second instalment of the Census data was released (see the first instalment here). The Labour Force Survey looked at employment, qualifications and population mobility. The data revealed more females working than ever before with 56%...
There’s an app for that!
Revolutionizing networking and fortifying Bumble’s women-led ethos, Bumble Bizz is the first career networking mobile platform, empowering women to have the confidence to make the first move within a professional environment. Mimicking the popular dating platforms...
Consumers fuelling currency innovations
With Sweden announcing its serious consideration of introducing an online-only currency (called “eKrona”) alongside the already existing Krona in the next two years, it seems a cashless society may be beginning. Drastic falls in the use of actual cash (a drop of 32%...
Nine playing catch-up with love
Looking for love? Or a holiday? Or maybe even both? Channel 9 might have just what you are looking for with the announcement of an Australian version of UK reality TV show Love Island. Love Island AU will launch on catch-up platform 9Now, with support from secondary...
To explore or snooze?
Facebook’s constant testing has garnered a lot of attention. Most recently they tested a new format which removes content posted by pages (including publishers) from the Newsfeed and relocates it to a new “Explore” feed. Although it was an isolated test in 6 small...
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