The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Beyond the bottom line
In Dana Anderson’s opening keynote ‘Brand Purpose – Marketing a deeper quality of life’ brands must deliver to its promise through compelling storytelling. She referenced ‘A Story is a Promise’ by Bill Johnson to best understand the mechanics of storytelling which has...
Unlocking customer expectations via Machine Learning
Simon Kahn’s (Google APAC CMO) keynote presentation focussed on how customer expectations of companies and products have heightened in an increasingly digitised world and how marketers can meet and even exceed these expectations. He divided the solutions into three...
The new masters of the brand universe
We are no longer in control of our brands, says David Roman, Senior VP & Chief Marketing Officer, Lenovo, our customers are. They are the new masters of the brand universe and where we are now marketing to the 1st global consumer, Millennials. To be relevant,...
The Media Store’s 2018 Trends launched at Brand Forum
Our 2018 trend lineup was shared with Australia’s leading marketers at last week’s Brand Forum event in Sydney. We’ve filtered through the latest research & developments in media, technology and consumer behaviour, to curate our 10 Borderless Brands trends. In...
Google Arts and Culture app goes viral
You may have noticed a few historical pictures appearing on your Facebook or Instagram feed lately, shared by friends and celebrities alike? If so, you've probably been hit by the latest viral sensation; the Google arts and culture app. The app was introduced in 2016,...
Skip the line at Amazon’s new cashier-less grocery store
This Monday Amazon opened its first cashier-free grocery store allowing customers to pick up their milk and eggs without having to deal with a queue, register or cashier. The trial store is conveniently located in downtown Seattle at the bottom of Amazon’s head office...
One luxury brand’s bid to break the mould
Luxury brand Gucci has revolutionised their customer experience, showcasing the 97 year old brand’s legacy in the fashion industry in a bold and brave way. Gucci Garden Galleria recently opened in the iconic Italian city of Florence. The multi-level concept store...
Facebook announces changes to newsfeed: the gravy train is over!
On January 11th, Facebook announced some big changes to its news feed algorithm. By adjusting the way they rank content, Facebook has promised users they’ll be seeing a lot less public content and a lot more from their family and friends. Despite a noble goal of...
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