The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Temporary tattoos go digital!
A researcher from the University of California has developed a temporary tattoo that can measure blood sugar levels. This will come as a welcome relief from diabetics who often have to use more painful and inconvenient methods. In its current form the capabilities of...
Game changer for the Australian Open
Tennis Australia has teamed up with IBM to create CrowdTracker – a service that displays real time data compiled from crowds at the Australian Open. Data is displayed as a bird’s eye view of the grounds, allowing users to see where spectators are congregated and track...
High expectation for online video
IAB and Adapt.tv's latest State of the Video Industry report released last week highlights online video spend is set to rise 37% in the coming year, and that one fifth of inventory is being bought programmatically. Mobile video shows the strongest growth from last...
MasterCard will offer a credit card with a fingerprint sensor
The appeal of a contactless payment card is obvious, but removing the PIN from the equation means it’s easy for someone to steal and use your card. To combat this MasterCard has just announced the first credit card with a built-in fingerprint sensor for biometric...
New opportunities for brands as generations reshape and traditions remix
Today consumers have the permission, desire and ability to construct their own identities. Trendwatching has labelled this trend 'Post-Demographic Consumerism', and it’s characterised by behaviour that breaks age, sex or socially appropriate expectations. Established...
Winners
Hino Truck Research Survey Winners Congratulations to: C. Haynes-Smart, NSW W.Mitchell, QLD
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