The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
There’s an app for that!
Pedigree, with their creative agency Colenso BBDO and Google in NZ have launched Found, an app which helps people find their lost dogs. Found has the owner pre-register their pet and if the dog goes missing, the owner can use the app to send out a real time,...
F1 enters the Digital era
To coincide with the launch of the 2015 Formula 1 season in Melbourne, F1 has launched its own YouTube channel. Normally, F1 is busy taking videos down on YouTube, but now, they’re putting videos up!
One step closer to KITT!*
In the US, Tesla has upgraded the software of its model S to alert consumers that their current course will take them out of charging station range. Utilising multiple variables the software will take into account course, traffic, wind resistance and elevation changes...
Be mobile first because your customers are!
Recent UK research conducted by Barclays found that consumer spending via mobile will quadruple in the next decade. While only 3% describe themselves as “…at the cutting-edge” in being mobile ready, Barclays has identified a willingness for UK retailers to embrace...
Tidal | What’s music got to do with it?
A myriad of record-breaking artists joined Jay Z in New York to launch Tidal, his artist-owned music streaming service. Tidal claims to be different to the likes of Spotify and Pandora for 3 reasons: 1. Exclusives: hear some music on Tidal before anywhere else 2. Its...
Dragons, swords, the wall, visions on mobiles! Say What?
To promote the upcoming new season of Game of Thrones, the producers of the show looked to generate hype by sharing with fans 5 second “visions”. The “visions” shared were snippets of the show. A call to action was sent out via twitter which drove people to a landing...
#TVxTwitter
In collaboration with Nielsen, Twitter has launched the Nielsen Twitter TV Ratings (NTTR). This new metric measures total Twitter activity and reach for TV-related conversations. Future updates will include demographic breakdowns and the ability to link TV tweets to...
There’s an app for that!
Periscope was acquired by Twitter in January for USD$ 100million and is already set to replace Meerkat as the next Social 'thing'. Periscope is a live, broadcasting app that allows you to follow/watch friends, content Publishers and your favorite celebrities live...
Cats on Instagram – #whowouldhavethought
Cats are now the newest social contributors through the latest innovation from Whiskas – introducing Catstacam. Cat lovers can now keep tabs on their furry friends throughout the day while they’re not home. By utilising motion detector technology, the device captures...
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