The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Facebook connecting loved ones during a disaster
Following the earthquake in Nepal, Facebook activated “Safety Check” – a feature that allows people in regions hit by natural disasters to let their loved ones know they are okay. By pressing a button, those affected can mark themselves as safe, and in doing so a...
Radio listeners love to shop online
A recent study by Nielsen and Commercial Radio Australia has identified a growing trend amongst Australian radio listeners. Radio has the ability to reach a highly qualified audience in the lead up to purchase, by connecting with consumers at the right time. As...
Bringing the in-store experience to your door
Three weeks ago ‘Sprint’, a US Telco, launched ‘Direct2You’, the first device delivery and personal set-up service. They identified the urgency felt by connected consumers for quick replacement phones and tablets, so they have offered to deliver your new one to your...
First brand to take over a London tube station
London’s ‘Canada Water’ station signs were replaced by “Buxton Water” for the day on April 26 to mark the 35th year of the Virgin Money London Marathon, of which the Nestlé brand has been the official water sponsor for the past two years. Branded artwork featuring the...
Brands and the foodie millennial opportunity
A recent study of 1,000 millennials (18-29 year olds) by UK creative agency Haygarth highlighted how important food is to them. More than a third (33.7%) think it is more important to be knowledgeable about food (40.4%) than fashion (26.7%). Brands need to engage...
There’s an app for that!
Most of us have multiple email addresses, credit cards and social profiles. However we only have one mobile phone to manage all aspects of our lives. Enter flyp – an app which allows you to get multiple phone numbers for both calls and texts, separate contacts and...
Content rights holders watching Periscope
Twitter's latest acquisition Periscope allows anyone to live stream video in real time via their feed. It is quickly growing scale but in the wake of users broadcasting the season premiere of Game of Thrones via Periscope, copyright holders are concerned about the...
Online content has blood on its hands
TV’s future as the “go-to entertainment device" has been questioned by Accenture’s latest global study (which included Australia). They’ve evidenced a 13% YOY global decline for all people in terrestrial TV viewing for long-form video content like movies & series....
@HillaryClinton tags @WhiteHouse
Hillary Clinton has thrown her hat in the ring as Democratic nominee to become the next POTUS. But rather than announcing her intention at a standard presidential-inferred supporter rally… synonymously adorned with stars and stripes as we are used to seeing… Hillary...
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