The Wrap

 

T

he Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast

The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.

The Rise of the Machines

Self-driving cars have been catapulted into the awareness zone for many consumers recently with the debut of various self-driving cars at CES this year, one car actually drove itself to the show in Las Vegas from San Francisco. We discovered during some recent...

Apple takes a bigger bite

Apple has been named Most Valuable Global Brand 2015 in Millward Brown’s BrandZ study, reclaiming the top spot from Google who placed number 1 in 2014. Apple saw a 67% lift in brand value, far outstripping Google’s increase of only 9%.

Game of Thrones the musical

One of the biggest bands in the world has connected with one of the biggest TV shows to create “Game of Thrones: The Musical”. This comedic sketch tells the story of Coldplay & their efforts to bring together several Game of Thrones characters in an attempt to...

There’s an app for that

There's An App For That! Feeling a little bored or lost? Wikitude is an augmented-reality app that pulls up information on bars, restaurants and landmarks based on what your camera sees. You can filter it to find only the best pubs or most interesting events happening...

#Instagram’s Search

Instagram, the photo-sharing service has made emoji hashtags searchable, following in the steps of Microsoft which added emoji search to its Bing engine. With the explosion of mobile devices and the ubiquity of texting, emoji has become a global shorthand visual...

There’s an app for that!

For stargazers wanting to peer into the universe, you don’t need a telescope, just your phone. By holding your device up to the night sky, SkyView an impressive stargazing app displays what stars, planets and constellations are overhead. The phone’s camera and sensors...

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We acknowledge the Traditional Owners of the land on which both our offices occupy. We pay respect to their Elders, past and present, and the Aboriginal Elders of other communities who we may work with.