The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
The Rise of the Machines
Self-driving cars have been catapulted into the awareness zone for many consumers recently with the debut of various self-driving cars at CES this year, one car actually drove itself to the show in Las Vegas from San Francisco. We discovered during some recent...
Apple takes a bigger bite
Apple has been named Most Valuable Global Brand 2015 in Millward Brown’s BrandZ study, reclaiming the top spot from Google who placed number 1 in 2014. Apple saw a 67% lift in brand value, far outstripping Google’s increase of only 9%.
Game of Thrones the musical
One of the biggest bands in the world has connected with one of the biggest TV shows to create “Game of Thrones: The Musical”. This comedic sketch tells the story of Coldplay & their efforts to bring together several Game of Thrones characters in an attempt to...
Australian’s still have an appetite for fresh, well produced cooking reality programs.
While many pundits have blamed the likes of Netflix for the recent declines in “Free To Air TV” (FTA), well-worn programing formats may have more to do with it. The plethora of Renovation and Cooking shows across both FTA and Subscription TV (STV) has bought about a...
There’s an app for that
There's An App For That! Feeling a little bored or lost? Wikitude is an augmented-reality app that pulls up information on bars, restaurants and landmarks based on what your camera sees. You can filter it to find only the best pubs or most interesting events happening...
#Instagram’s Search
Instagram, the photo-sharing service has made emoji hashtags searchable, following in the steps of Microsoft which added emoji search to its Bing engine. With the explosion of mobile devices and the ubiquity of texting, emoji has become a global shorthand visual...
Presto fast tracks entire series of Aquarius
Local streaming service Presto will be hosting the entire first season of US drama Aquarius before its linear TV broadcast on part owner Seven's network.
There’s an app for that!
For stargazers wanting to peer into the universe, you don’t need a telescope, just your phone. By holding your device up to the night sky, SkyView an impressive stargazing app displays what stars, planets and constellations are overhead. The phone’s camera and sensors...
Nike First: Selling US women’s soccer team jerseys to men
For the first time ever Nike will be selling men’s sizes of the US national womens soccer teams new World Cup kit. No word yet on whether our own Matilda’s team kit will be available in men’s sizes.
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