The Wrap

When a heatwave hit the Netherlands earlier this month, McDonald’s conjured up a novel way to keep people cool. The fast food chain partnered with outdoor advertising company JCDecaux to create a heat-activated billboard. When the temperate hit a record 38.6 degrees...

Further to last week’s edition of The Wrap, Facebook continue to take YouTube head on. The social network is now giving advertisers and publishers more control over who sees their videos. In addition to the location and language options already offered, advertisers...

Tent Pole programming and key finales have been a part of our viewing lives for many years be it sport or reality. Above is a snapshot of the key tent pole finales over the past 4 years, and we ask ourselves are they still relevant?

Every so often an app comes along which we aren’t proud to admit we love or even have, however they’re usually the apps that provide us with the most entertainment! Brickshots, the app that converts our favourite pics to a Lego-inspired mosaic. Brickshots allows you...

The OMA is calling for expressions of interest to build a world first, industry wide automated trading platform that will create a one-stop shop for the transaction of OOH. The first phase – will focus on automating the buying and selling inventory and transparent...

Lexus Australia achieved an all-time sales record in June, confirming the luxury marque's strong growth and increased recognition in the local market. Lexus Australia chief executive Sean Hanley said the unprecedented result underlined the newfound energy in Lexus...

Although YouTube remains the dominant video-sharing platform, Facebook is catching up; the social media powerhouse is on track to soon deliver nearly as many views as YouTube. YouTube is still the clear leader in video sharing, on track to deliver 3 trillion video...

Last week’s launch of Apple Music clearly shows that Apple see streaming as the future of how people will listen to music. There are plenty of music streaming services but Spotify is Apple’s main competitor in this space. How are the two different? Apple Music is for...

Netflix continues to dominate the Australian streaming and on-demand TV landscape, with recent Roy Morgan estimates putting the number of subscribers at over 1 million in Australia and other reports estimating 62 million world-wide.