The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Go for a drive and get your car appraised
Newly launched Taiwanese used car dealership Kagulu, have created an advanced digital mobile out of home display that takes to the road & gives a quote on the car you are driving in real-time. Arming a truck with sensors, cameras and a screen, they scanned...
There’s an app for that!
As those in the know know, we’re celebrating 35 years of Pac-Man and now we have the release of Pac-Man 256 on iTunes & GooglePlay. Updates & reboots focus on evolving or reinventing original ideas… but how do you improve on the simplicity of Pac-Man? You...
Frictionless trends in action
KitSplit has unlocked a new marketplace for professional creative equipment. Unlike most rental companies, it takes an Airbnb approach with equipment owners directly listing their gear for hire. After being screened through their social media profiles, renters get to...
Happiness drives video shares
Unruly has just launched their ShareRank tool in Australia. ShareRank can help advertisers predict the virality of branded video content before it has launched, giving advertisers a unique insight into projected performance. ShareRank identifies the emotional, social...
Lexus creates car with a Heartbeat
Lexus Australia & M&C Saatchi have created the world’s first car with a Heartbeat. The adapted RC F Coupe connects to the driver’s pulse using biometric technology & displays the beats in real time using electroluminescent paint that creates an animated...
Invasion of the drones
Once strictly associated with unmanned military aircraft, government use and all things terrible, drones have now transformed into a popular proposition for businesses and consumers. Drones will be influencing our lives and society in the not-so-distant future. From...
Homemade holograms
It is theorised that within the next twenty years, holograms will form a daily part of our lives as the technology becomes more and more prevalent. For those of you waiting patiently for the first holographic phone, wait no more! You might already have it in the palm...
There’s an app for that!
We were going to tell you about an app that “revolutionises the sketchbook for the modern age” but you can read about that here. Instead, inject some fun into your day with iSwap but beware the black hole of procrastination! Though there are free versions with the...
Visa connected car commerce
Building on a device agnostic payment strategy, Visa unveiled at the 2015 Mobile World Congress in Shanghai plans to use in-car telematics to allow consumers to make mobile payments directly from their vehicle. Such a service would mean paying for drive thru, parking...
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