The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Zero Emission And Cars That Drive Themselves
The Tokyo Motor Show hadn’t yet begun and already there was a huge buzz from the media preview last Wednesday. Tesla’s electric-powered, part-autonomous car made headlines earlier this month but the near future for Auto manufacturers appears ever more environmentally...
A Small Step For Man, One “Magic Leap” For Mankind!
Magic Leap, a start-up from South Florida, purports to have technology that brings Virtual Reality to life without the need for headsets and goggles. Very little is known about the technology, but last week the company showed footage that promises a much improved...
There is an app for that!
Bubbles the Chihuahua and Rocky the Rottweiler might appear to be an odd couple but with the help of social media, our four-legged friends can put the days of inappropriate sniffing at the local park behind them and connect with a simple swipe to the right....
Facebook shopping feed
Facebook have recently begun testing a new ‘Shopping Feed’ within their mobile app, amongst a small number of US users. The ‘Shop’ feature will allow users to browse a range of products that are based on the pages that a Facebook user has liked. Facebook have also...
Lego maker movement brings the LandCruiser to life
Lego is one of the five new entrants on the Interbrand Best Global Brands list. A key driver was the LEGOideas website, where fans of little plastic bricks can share their ideas, or vote and give feedback to other makers. ‘Popular this week’ is a Toyota Landcruiser,...
How to “Get” Twitter
Previously known as Project Lightening, Twitter has launched Twitter Moments. It is designed primarily to make content more discoverable for new users who might be overwhelmed by the platform. Twitter now curates content around key moments without necessarily relying...
Interbrand Best Global Brands report – Who’s keeping up with the speed of life
Interbrand has released its annual evaluation of the 100 most valuable brands. Apple is still in the top spot, having experienced 43% growth, however facebook is the leading riser with a 54% increase. Technology and automotive brands dominate the list, with Toyota...
There’s an app for that
SayWhat is a free app that allows its users to look up the meaning of pop-culture phrases like “killing it”, “fail” and “Yeezus” and have them explained in context via 10 second videos. The video content is created by and posted for the SayWhat community and you can...
Tesla launches luxury SUV
Tesla has launched its luxury SUV offering – the Model X. The all-electric supercar, true to Tesla form, is “ludicrously” fast and has a slew of advanced technologies. Tesla argues that the new model has dramatically better crash safety than competing SUVs and even an...
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