The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Brands experimenting with Oculus Rift
Since Facebook's acquisition of Oculus Rift, we've seen an increase in brands experimenting with this medium. Marriott Hotels teleported newlyweds to the beaches of Hawaii and downtown London for their outside City Hall honeymoon. While Dos Equis beer crafted a...
That’s when, good neighbours become good friends
Nabo is a new Australian social media platform that endeavours to bring neighbours together. Upon sign up, users are required to enter their street address and are then allocated to a group consisting of others from their community. Neighbours are encouraged to...
Audi dealership of the future, digitization at LA Auto Show
Audi America recently debut their concept point-of-sale interactive digital screen at the LA Auto Show, which signals a possible digital evolution within dealerships and showrooms in the near future. Some of the features consumers can activate include visualizations...
There’s an app for that!
Until now sharing music on Facebook hasn’t been seamless. You could only post a YouTube video or connect with Spotify. However as of last week, you can create an entirely new type of post called a Music Story. It allows your friends to listen to a 30-second clip of a...
The missing ‘InLink’ for oOh! Media
oOh! Media recently acquired digital outdoor company InLink Group, with the buyout seeing oOh! control 2,800+ digital screens, across office towers, cafes & fitness centres. The takeover cemented oOh’s position as delivering one of Australia’s largest reaching...
Snapchat triples video views
Snapchat, the fast emerging mobile messaging app, is reported at 6 billion video daily views, tripling since last May. With Facebook’s views sitting at 8 billion, Snapchat is catching up faster than expected. In 2013, Snapchat turned down a $3Bn acquisition offer from...
Optus to become a multimedia company
Optus has secured a $50M deal for all live match rights for the EPL stripping broadcast rights from Fox Sports. This comes off the back of a 3 year commercial deal with Cricket Australia for the live streaming of games and additional content on mobile.
There’s an app for that!
Stashd is doing to wardrobes what Tinder does for dating. With a simple flick to the right, add fashion items from the world’s leading brands to your virtual wardrobe where you can share with friends or purchase directly from the app. Swipe left and you can forever...
Consumers On The Move!
The latest figures from MOVE (Measurement of Outdoor Visibility and Exposure) show audiences in 2015 have grown by an average of 3.4% across all major cities. Perth leads with 6.4%, Melbourne 5.1%, Adelaide 5%, Brisbane 2.8% and Sydney 1.6% respectively. OOH can now...
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