The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Can a Fast 4 tennis comp ace the BBL and re-engage Sydney tennis fans?
With the Australian Open about to kick off, Tennis Australia is out to cut through all the Big Bash League noise. Earlier this week, The Sydney Morning Herald reported on discussions with Channel Seven and Nine about hosting a week-long Fast 4 tournament in Sydney....
There’s an app for that!
Need to be more measured with your metrics? Be coached on conversions? Or become a natural in native? Google, by the folks who brought you Google+, have an app for that. Primer has been designed to bridge the knowledge gap between digital experts and start-ups. There...
Survivor returns to TV screens – but can TV “Outwit and Outplay” its digital competitors?
Viewers ability to access content where and whenever suits, through the likes of OTT streaming services or increasingly network live offerings, has had a marked impact on linear broadcast viewing. Oztam data reveals metropolitan viewing is down 5% YOY, which has some...
Tag Heuer enters the digital domain
In an ever changing world, success is short lived as businesses are constantly finding themselves bordering the line of extinction; leaving innovation as the only key to survival. Tag, the high-end Swiss luxury watch manufacturer has decided to endeavour into...
Google lets you give its apps a “Star Wars” makeover
Ahead of the forthcoming release of “Star Wars: The Force Awakens,” Google has teamed up with Lucasfilm and Disney to build a tool that lets you theme its suite of apps with either the “Light Side” or “Dark Side”, basically a brand advertisement for the highly...
Facebook launches mobile ad network
Facebook has launched a mobile ad network that will rival Google’s mobile unit, AdMob. Facebook has made agreements with an undisclosed amount of mobile apps as part of the mobile app network, including some major partners - Shazam, Zynga, IGN, Le Monde,...
Toyota buckles up for life
Toyota in US are turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo post with the hashtag #BuckleUpForLife through Dec. 31, Toyota will donate 10 car seats to Buckle Up for Life, a program that works with children's...
TV Upfronts
It’s upfront season, with both Seven and Foxtel displaying their wares for 2015. Seven fired first on the set of the X factor, announcing HBB TV, multi-channel viewing at the Australian Open, Olympic coverage in 2016 and data solution partnerships with Acxiom....
Organic Facebook posts need to step up to avoid extinction
Facebook is becoming even more pay-to-play for advertisers, recently announcing that it will begin restricting the reach of advertisers’ organic posts that social algorithms deem ‘overly promotional’. In a nutshell, Facebook wants advertisers to buy more ads, which in...
Looking for a career?
We are always looking for talented people to work for us.
What we do
We have a full suite of services to ensure every requirement is met.
Our Clients
Without clients we don’t have a business. Which is why we value them so highly.
Make Contact
Make contact if you would like to find out more.
Follow Us
Acknowledgment of Country
We acknowledge the Traditional Owners of the land on which both our offices occupy. We pay respect to their Elders, past and present, and the Aboriginal Elders of other communities who we may work with.