The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Australia Decides!
Apart from eight weeks of political torture, what will the federal election mean for advertisers and the broader media landscape? Here we focus on three key areas 1. Will the election bring a much needed revenue boost to the market or change marketing budgets? 2. What...
There’s an app for that
Microsoft’s Word Flow Keyboard for iPhone Looking for an app that makes typing easier and faster? Microsoft has released a next word predictive keyboard as an iOS app for iPhone. The free download boasts features like one-handed Arc mode typing, custom backgrounds,...
Mother Nature delivers again… with a little help from her friends
In a world where everything is just a click away, it’s always frustrating when you’re out and about and your trusty smartphone flashing the ‘Low Battery’ message. A European start-up company is now developing a way you can charge your phone with a potted plant. Using...
General Motors responds to the car sharing economy
General Motors predicts that 30 million people will be using car sharing services in the next decade – a challenge for Auto Manufacturers. In an attempt to maintain relevance amongst future prospective buyers, GM have introduced ‘Maven’, a car sharing service that...
Facebook launches Bot Store – Are ‘Bots’ the new ‘Apps’?
Facebook has launched a ‘Bot Store’ that will reside within their popular Messenger app at their annual global developer conference (F8) this month. It has been spruiked by many as perhaps the most important launch since the App store in 2008 by Apple – with many...
Virtual reality stadium will unlock sport content
Virtual reality will bring the thrill of the stadium into the lounge room with a new platform that lets users share the experience with friends across the globe. Through the LiveLike VR app action can be viewed from multiple angles, within a customisable stadium....
There’s an app for that
Ever arrived at the cashier and forgot your wallet, you’ve got no cash or your hands are full? Well, never fear, Google Hands Free is here! Hands Free is a new app from Google that allows you to make in-store payments without ever reaching for your phone or...
IKEA tests interactive VR kitchen experience
This week IKEA launched its pilot virtual reality (VR) experience “IKEA VR Experience” using a HTC Vive headset. Once you put the headset on, it’s possible to enjoy walking around and interacting with elements of the kitchen while instantly changing its look and feel...
Tesla Model 3: The unconventional game changer
The Tesla Model 3 was unveiled last week, with the new price point of $35,000 USD making it a serious competitor for any hybrid or EV models in the market - no longer is Tesla a car just for the elite. With pre-orders for the new Model 3 surpassing 300,000, astounding...
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