The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
How to build brand value
Millward Browns 2016 Top 100 Global BrandZ Report has been released, with 3 key takeouts from the best performing brands. Disrupt before being disrupted. The three fastest-rising brands – Amazon, Starbucks and Facebook – each emerged as category disruptors and have...
There’s an app for that
Do you have too many videos on your phone and you don’t know what to do with them? Quik by Go Pro uses a special algorithm to identify the most compelling parts of your videos and stitches them together into a montage almost instantly. It is actually designed to...
16.17 TV UpFronts v Digital NewFronts
Traditionally, US Television networks sell their content slate at their annual “UpFronts” and then use as a platform to negotiate annual investment deals. Recently, Digital Publishers have copied the format and now hold their own “NewFronts”. This year it’s been all...
Myer + eBay = first virtual reality department store
The “world’s first virtual reality department store” is here – and it’s Australian! Myer & eBay have partnered to deliver an immersive virtual shopping experience accessed through ‘shopticals’. These viewers – similar to Google Cardboard – use VR to create a...
Regional switching channels
A seismic shift is coming to regional television on July 1 when new TV affiliation deals begin. The privately held WIN Television – which has been the Nine regional affiliate for the last 30+ years – will switch to Ten programming, while the majority of Southern Cross...
There’s an app for that
Are you an avid shopaholic, but looking at your bank account you can’t justify the spending? If only there was a way to quickly find out what’s on sale! Wait…There’s an app for that! Using your location, Shopfully gives you a feed of local weekly deals, full of...
Facebook 911bot could save your life one day
Programmers have developed a 911bot that allows users to alert emergency personnel when they need help via Facebook Messenger. Those in trouble can use the app to describe their situation by typing information, sharing photos, recording locations and/or responding to...
App allows you to book a private jet
JetSmarter, a private jet booking app, is aiming to become an 'Uber in the sky', making private flying accessible to more than just the current 1% of the population. Since its launch, JetSmarter has had over 350,000 app downloads, growing monthly by 15-20%. This year,...
Maccas first to go local on Snapchat
Maccas is the first advertiser in Australia to take advantage of Snapchat’s recent launch of their local presence via their paid geo-filters. Up until now, opportunities like these have only been available globally. Maccas is supporting this first-to-market activity...
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