The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Snapchat saving snaps
Ephemeral app Snapchat is introducing a new feature for its users – Memories – the ability to save pictures and videos, to create a story collage. Users can post these as “flashbacks” or store them in a passcode-protected channel called My Eyes Only.
There’s an app for that
Work can be absorbing and mentally draining. Achieving a deadline can be a stressful experience. Your colleagues have all gone home and you’re feeling the heat after taking an extra-long lunch yesterday. You hit a spot of trouble and can’t contact anyone, just out of...
Re-thinking communication strategies and idea development
Warc has released the 2016 Connection Strategy Prize Casebook rewarding strategies for connecting with consumers. Four key insights have been derived from the best examples: Channel strategy is at the heart of modern creativity: Integral to creative thinking,...
Seven’s Olympic coverage could change the way we watch sport on our screens
The Seven Network has announced it will offer a paid subscription service via an app as part of its Rio Olympics coverage. This will make Seven the first free-to-air (FTA) broadcaster in Australia to charge for broadcasting sport. Whilst this might well be “the most...
Offspring back from the brink
After a two year hiatus, the sixth season of the Channel Ten Australian drama ‘Offspring’ will return this Wednesday night. Despite the program being a ratings hit for Ten, when it passed 65 episodes it no longer qualified for Screen Australia funding and thus became...
Brands to hit Snapchat
Gen Y just loves Snapchat. With reportedly 150 million daily users globally, brands are keen to get involved. Just 18 months ago, Snapchat had virtually no ad business to speak of. But this is all about to change! Snapchat has finally released an advertising API...
There’s an app for that
Listening to music is a great way to tune out the sounds of urban life however it can also make pedestrians vulnerable to road accidents. In collaboration with BBDO Bangkok, LMG Insurance Thailand has created an app that lowers pedestrians' headphone volume as they...
Facebook instant articles – initial impacts and potential ramifications
Facebook’s instant articles, the new tool allowing publishers to post directly from content management systems, promises an ‘incredibly fast and immersive reading experience’. Preliminary findings have shown that, on average, instant articles experience 20% higher...
The future is marketing to machines
According to Chris Stephenson - Mumbrella 360’s international key note and APAC Head of Strategy & Planning PHD Singapore – "it is 11.59 pm on the eve of Artificial Intelligence". We are at the cusp of the collapse of the internet as we know it. One that will...
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