The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
The Digital Olympics
Back in 2012 for the London Olympics, brands launched digital-first global campaigns and this year in Rio it is expected Social will become the lead online medium for brands and be used in a more meaningful way for the end user. Opportunities on social channels such...
There’s an app for that
Push Bullet is seen as a bridge between all your devices. For example, you’re downstairs on your laptop working on a project while your phone is upstairs charging but don’t fret – Whatsapp messages, texts, phone calls and more can all be seen via your computer....
The future of Tesla
What's happened? Elon Musk, CEO of Tesla Motors, announced Friday 22nd July his vision for the future of the business – an investment and diversification into trucks, buses and solar energy in a push for world mobility domination. Elon’s Master Plan Part 2 directly...
VR is a business class experience
United Airlines were to launch their new Business Class – Polaris - this July. The issue is that Boeing hasn’t finished building the planes that feature Polaris. Not a problem… use Oculus Rift, a 3-D game engine & CAD, add CGI characters plus Matt Damon and...
Facebook Messenger takes one step closer to ubiquity
What's happened? In less than 2 years Facebook Messenger has doubled its monthly users, joining WhatsApp and You Tube in the 1 billion club. Each month it facilitates the sharing of 17 billion photos, 1 billion messages, 38 million stickers, 22 million GIFs...numbers...
McDonald‘s to partner with Pokemon Go
What's happened? Pokémon Go has quickly become the world’s biggest mobile game, leaving marketers eager to associate themselves with the app. McDonald's Japan has been announced as a sponsor, the first and currently only company to feature paid locations by turning...
There’s an app for that
With half of their users now browsing on mobile, Reddit launched their first official mobile app – described by the app store as putting ‘films, kittens, science, kittens, politics and kittens at your fingertips’. It replaces popular third-party app ‘Alien Blue’...
The Mill’s “Blackbird” transforming automotive advertising
An interesting piece came out of the Cannes Lions awards with The Mill setting out to transform the automotive advertising industry with the “Blackbird”. The Blackbird is a fully adjustable car rig that mimics a real car. This allows the advertiser to shoot at any...
Text and drive
A roadside Billboard appeared in Canada with the message ‘Text And Drive’, supported by ‘Wathan Funeral Home’. Drivers outraged by the sign’s insensitivity flocked online to complain, finding that Wathan Funeral Home was actually a front for the Ontario government,...
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