The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Recycling benefits for retailers and consumers (…and the planet!)
Coles and Woolworths supermarkets are supporting an innovative closed-loop recycling initiative, making it easy for Australian consumers to contribute to creating a sustainable future. Consumers take their empty ‘scrunchable’ plastic items into 580+ Coles and...
Myer Retweet to Remind shows how to engage and earn
At their 2016 SS16 Designer Collection, Myer launched “Retweet to Remind”. They created GIF’s of chosen outfits from the show with a special 360 degree camera that posted directly to Twitter (a world first for the channel). Followers were encouraged to retweet their...
Prism optimises your showroom
A new heat mapping technology brings online thinking to offline retail. Called Prism, it’s a tech solution that uses security cameras to track customers' actions - what they touched, which way they entered the store, which areas of the shop they like most etc. It goes...
There’s an app for that
Google has released a new app called Verne: The Himalayas. It lets you explore the Himalayas in a completely different way using Google’s map technology and 3D imagery. The main character in the app is Verne, a 500-foot Yeti. The user can take control of Verne to run...
Pandora partners with Woolworths
Pandora Internet Radio partnered with Woolworths, enabling the retail giant to stream curated, exclusive Pandora stations in over 970 supermarkets across Australia. Woolworths Radio, powered by Pandora, will provide a bespoke, predominantly Australian focused,...
Snapchat sponsored lens opens the door for brands
Snapchat has opened the door for brands to sponsor their lens function. Snapchat lenses are creative filters and special effects the user can apply to selfies. Geofilters have previously been offered but now brands can take advantage of a function which has been...
It’s GOLD, GOLD, GOLD at the Olympics
For two weeks the games have captivated the world; be it inspiring performances from Michael Phelps or our very own Chloe Esposito, to the unfortunate lows of drugs in sport, or athletes committing crimes! Alas, with Monday’s closing ceremony (with 614 300 total...
LinkedIn influencers
LinkedIn has invited 500 Influencers to provide their take on various trending topics, delivered in a short video format. Want to know what Channel 10’s “Shark’s Tank” Naomi Simson’s top tip is when going to pitch? Find out in a snackable, 30 second video format along...
Instagram gets ‘Snapchatty’
This week, Instagram launched an app update introducing ‘Instagram Stories’, a new feature that works exactly like Snapchat Stories, allowing you to post photos and videos chronologically that vanish after 24 hours. Also much like Snapchat, Instagram has also released...
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