The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Latest Christmas TVC from John Lewis
British Retailer John Lewis has released their much anticipated annual Christmas advert, featuring ‘Buster the Boxer’. Departing from recent years’ tearjerkers, the 2016 piece has a more fun, playful tone.
The return of BMW Films – The Escape
The BMW film series consisted of eight short films produced in 2001 and 2002. At the time, these films were heralded as revolutionary branded content at scale. Now, after nearly 15 years BMW has brought back its incredibly successful film series with “The Escape”, a...
Amazon Prime to launch in Australia?
In a recent acquisition, Stan has secured exclusive streaming rights to a number of US shows, including Emmy award winning Amazon originals ‘Transparent’ and ‘Mozart in the Jungle’. Missing from the acquisition was Amazon series ‘The Grand Tour' – the new car show...
There’s an app for that!
Notes On Blindness VR, is an immersive virtual reality (VR) App based on the sensory and psychological experience of blindness as experienced by John Hull in 1983. The App was developed to support the premiere at Sundance 2016 of the feature film Notes on Blindness:...
Hungry Jack’s Drive-Thru Brekk-E-Tag
Hungry Jack’s has released a new Brekk-E-Tag system, allowing customers to save their regular breakfast orders onto their E-Tag. Returning customers’ orders are picked up on the E-Tag, eliminating the need to order each morning. Hungry Jack’s realised that their...
Best global brands of 2016
Technology brands continue to dominate Interbrand’s Top 100 Global Brands of 2016, with Apple and Google claiming the top positions for the fourth year in a row. Auto is the other dominant sector with Toyota and Mercedes being in the top 10, Nissan up 22% and Tesla...
When is a screen not a TV?
For an advertiser, the current debate in the media regarding free to air (FTA) restrictions and license fees is all about FTA vs Online/Digital Video Commercials. Both, play video commercials, increasingly the majority of the signals travel via the airways using the...
Bvlgari Vault
Luxury goods brand Bvlgari has teamed up with cyber security platform WISekey on an app that protects user passwords, banking information, pictures, messages and other forms of personal data. The app can be unlocked in a number of ways, including Touch ID and face...
Fendi luxury road trip
Fendi, the luxury label under the helm of inimitable Karl Lagerfeld, has launched a radical retail concept, reframing the physical brand/customer touchpoint via The Fendi Ape – a modified version of a traditional three-wheeled Italian truck. The traveling store will...
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