The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
460 million reasons to be happy little Vegemites
How we like our Vegemite is a hot topic thanks to Australia’s big cheese. We might not agree how much to apply, but we are united in welcoming Vegemite back into local ownership following its purchase by Bega Cheese from US company Mondelez. Where Dick Smith tried,...
The summer of tennis
It’s well recognised Australians are sport mad but interestingly Roy Morgan have unearthed striking differences between TV viewers of the Australian Open Tennis and those who play tennis. Whilst we are playing when younger, viewership grows with age – arguably due to...
There’s an app for that!
Introducing Olio. With food wasted in huge quantities, a London-based duo's app helps people give away leftover meals and ingredients rather than throwing them in the bin The app that allows people and shops to share surplus food (the name, according to its founders,...
Aussie radio app takes flight to online streaming
At long last, Australian radio listeners now have access to 250 radio stations through their mobiles on RadioApp. Spearheaded by Commercial Radio Australia (CRA), RadioApp will bring together brands including ABC, SBS, SCA, Nova & ARN. User experience reports are...
Amazon shirks clicks for bricks!
The ecommerce giant launched a beta version of its ‘check-out free’ shopping experience Amazon Go. Instead of checkout lines and cashiers, customers pick up what they want and simply walk out the door with their Amazon Go app tallying the bill and debiting their...
Australians love Snapchat
Snapchat has released local daily usage figures for the first time, revealing Australians are among the platform’s highest users per capita. 4 million Aussies use the app daily, representing a quarter of total smartphone users. Mirroring global trends, 18-34 year olds...
There’s an app for that!
LinkedIn has unveiled LinkedIn Learning, an e-learning portal offering professional development app-based courses to individuals. 4000 courses cover business, technology, programming skills, design, photography, writing and accounting, any time, anywhere, with the...
Responsibility in a post truth world
Google and Facebook have been accused of influencing the US election outcome by allowing fake news to be distributed via their platforms. Both have since announced they will ban such sites, although this may need to be more about good intent than hard policy. office...
There’s an app for that!
As people become more and more reliant on texts and emails, the humble phone call is becoming less and less frequent. With this comes a big influx of often unnecessary emails to inboxes, taking time away from important tasks and making the search for important mail...
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