The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
YouTube to stop 30-second unskippable pre-roll
Come 2018, YouTube will stop the 30-second unskippable pre-roll video. YouTube say they have taken this move to improve User Experience as their users see unskippable 30-second ads as getting in the way of the content they actually want to watch. Paid content shorter...
Dynamically trading free-to-air television
Dynamic trading is being rolled out across Australian Free-to- Air networks. This television trading module optimises campaigns, based on the most up-to-date audience predictions, to respond to viewing behaviour in-campaign. This means trading by total campaign...
ANZ encourages people to #holdtight
Leading up to the 2017 Sydney Gay and Lesbian Mardi Gras, ANZ have launched a social campaign demonstrating their support for the LGBTIQ community. The “Hold Tight” video content and accompanying hashtag make a bold statement about diversity and equality by...
There’s an app for that!
Messaging someone important? Low battery? We’ve all been there. Avoid moments of panic with Last Message, an app that has your back when your battery doesn’t. Last Message will monitor your phone’s battery and knows when you’re running low. The app will notify your...
What Expedia has learned from its Facebook bot and what we could learn too?
Expedia was among the first to use Facebook Messenger chatbots last spring. The aim was to use the chatbot as a sales tool, however Scott Crawford, Expedia’s vp of product management gained a great insight while trialing and testing the bot and established that the...
Is dynamic pricing the future of Australian Cinema?
The simple act of buying a cinema ticket may be changing. Dynamic, on-demand, pricing for movie tickets are being trialled in Australia. Similar to Uber and Airline tickets, prices would fluctuate depending on certain variables, including film title, time of day, day...
Airbnb’s #WeAccept Superbowl ad makes waves
One of the most memorable ads of Super Bowl 2017 was from Airbnb - a response to the Trump Administration’s recent immigration ban. Titled "We Accept," it proved to be a public relations coup for Airbnb as the New York Times and others called attention to the...
There’s an app for that!
Appy New Year 2017! It’s the beginning of the year and you may have come up with a few New Years resolutions but you need help with your motivation, being accountable and need help tracking your progress. Streaks by Crunchy Bagel have developed an app that’s easy to...
Uber moves people
To help mend the occasionally rocky relationships between itself and cities, Uber has announced the release of its traffic flow data to city planners and governments as an open source platform. Named “Uber Movement”, the tool will make understanding critical transport...
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