The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
There’s an app for that!
Being a new mother can be extremely lonely especially if none of your friends are in the same lifestage. Peanut is the new social networking app designed to connect recent and likeminded mums. Like dating apps, Peanut uses a swiping mechanism to connect potential...
Amazon introduces Alexa to its shopping app for iOS
Amazon recently introduced their voice assistant Alexa to IOS devices through Amazon’s main shopping app, enabling users to access the voice assistant’s features anytime and anywhere. Alexa responds to voice commands to shop, check delivery schedules, play music,...
Wearables you will want to wear
Levi’s has partnered with Google to develop wearable tech which actually looks good. The Jacquard division of Google has pioneered conductive fibres that are woven directly into clothing, so that motions you make on the left cuff of the jacket’s sleeve register as...
Once upon a time…
Long ago, before the Internet, a rich man in the kingdom of Oz, Rupert bought the Herald & Weekly Times. To protect his subjects, “Paul Keating of Bankstown” cried from the Parliament towers …”you may be the Queen of the Screen or the Prince of the Print but not...
There’s an app for that!
Consider yourself a high-flyer? Need a high-tech way to skip the morning traffic? Airbus have unveiled their latest plans for a “flying taxi” at the Geneva International Motor Show. The single seated vehicle will be booked through an Uber-style app that will decide...
Volkswagen debuts shareable vehicle
The latest automotive manufacturer to enter into the realm of driverless cars is Volkswagen, with the reveal of its Sedric Concept Car at the 2017 Geneva Motor Show. An “autonomous pod”, the vehicle showcases an inviting interior living space, OLED touchscreens which...
YouTube TV: outside the box
YouTube introduced its TV subscription service in partnership with 40 networks including ABC, CBS, ESPN, Fox News, National Geographic, and Bravo. The video streaming service launched in the United States and is accessible through desktop and YouTube TV mobile app....
Developing influence through social impact
UnLtd has just launched the first industry-wide Social Impact Partnership. The Media Store are amongst ten partners that have signed on to this revolutionary program that aims to invest over $100m into addressing youth disadvantage in Australia by 2020. UnLtd CEO Paul...
There’s an app for that!
What do you look for in a partner? A sense of humour, a love of Pina Colada’s and long walks along the Beach? Or maybe you just want someone who loathes denim shorts, mullet haircuts and traffic jams… if that’s the case, then Hater is for you. Hater is the dating app...
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