The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Wikipedia Fake News Solution
The co-founder of Wikipedia, Jimmy Wales, is launching a new online ad-free publication that aims to combat fake news. The project, Wikitribune, will bring together professional journalists and a community of interested readers to produce and publish news stories. ...
There’s an app for that!
Tumblr has launched a new app allowing groups of friends to simultaneously video chat and watch YouTube videos together in sync. The app replicates sharing a video with friends whilst in the same room. Users are notified of friends beginning a broadcast, and up to six...
Facebook and Google privacy concerns
Online data-led targeting has been welcomed by marketers across the world. The more we know about the audience, the more relevant we can make our ads and reduce impression wastage. For laymen, however, the vast tranches of their data being sold by platforms such as...
Supermarkets – relevance will win?
The shift in Woolworths Rewards strategy over the last six months has clearly illustrated they are bracing for the arrival of digital empire Amazon to our shores. Woolworths claim the commercial outcomes of applying their 50% stake in Quantium, a rejuvenated...
Is it safe to dive back into the Google ocean?
After last month’s Brand Safety issues, Google have announced enhanced detection, classification and self-protection measures to make it easier to tell if you are “swimming between the flags”. They are combining machine learning techniques claiming to up 5X the...
There’s an app for that!
We’ve all car-pooled or taken an Uber before, but what if you could do it thousands of feet in the sky? Enter Wingly. This flight sharing app allows pilots and passengers to connect, enabling passengers the opportunity to occupy the free seats on a pilot’s small...
Roy Morgan presents the automotive revolution
Roy Morgan presented its latest State of the Nation Report with a spotlight on The Australian Automotive Industry. The report recognised the immense technological disruption facing the industry in the lead up to 2020, covering the impact of car sharing, driverless...
Holden driving diversity
Holden & SBS have teamed up to produce a series of ads for the marque, without a single vehicle in sight. Created to drive change around diversity, the spots rolling out on SBS’ network feature 6 Australian ambassadors, each with a different background, chosen due...
Share the load
The World Advertising Research Centre (WARC) has released 2017’s WARC 100, ranking award winning campaigns from around the globe and across all categories, based on effectiveness and strategy. Leading the rankings in 2017 is Ariel Laundry Detergent’s ‘Share the Load’...
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