The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Packaging made cool
Coca-Cola had a gap in the market; their research revealed that 40% of Romanian teens had not tasted Coca-Cola in the last month. Considering this, Coca-Cola launched a partnership with premiere music event Transylvania Untold, following research that Romanian teens...
Pinterest – The Quiet Achiever
Since the second half of 2016, Pinterest has been quietly innovating, introducing more than a dozen features designed to attract not only consumers but also marketers. Beyond analytics, targeting and ad options implemented to address measurability concerns, Pinterest...
There’s an app for that
It’s no secret that trying to find a park can be time consuming and frustrating: but what if there was an app to help relieve this frustration? Introducing Share with Oscar, an app (in Sydney only for now) that connects drivers in need of a parking spot, with...
Aussies Go Online For Sports Content
With the AFL and NRL seasons kicking off, Nielsen Digital Ratings (Monthly) revealed 11.2 million Australians visited sport categorised content online, up 8% MoM. Interestingly, desktop has the largest audience numbers, but people are spending over double the amount...
Programmatic TV | Google’s test in the US
Google is announcing that they intend to extend DoubleClick Bid Manager's (DBM) current programmatic capabilities into buying traditional TV advertising. Partnering with WideOrbit, Clypd, and Google's very own high-speed internet service Fiber, Google plans to have...
Media reforms will benefit consumers
The Media Reforms package was unveiled last week. Its focus on addressing the necessary evolution of the Australian media landscape is clear. Amidst the growing reality of the industry’s immersion into the digital space, these new reforms look to level the playing...
There’s an app for that!
Rentwolf is set to shake up the Aussie rental market. Launching in Australia later this year, the app acts as an eBay-style online marketplace where people bid to secure rental properties. The platform allows prospective tenants to highlight their ‘value proposition’...
Flying Cars in the foreseeable future
Innovative thinking is essential for companies to maintain market dominance in the motoring and aviation industries. Uber is one example of a company that is looking to challenge market conventions by providing an 'electric flying taxi' service (ABC, 2017). The small,...
Chips that play music
Reflecting the playfulness of the movie Guardians of the Galaxy 2, Doritos have partnered with Marvel Studios to create a custom-designed bag of crisps with a built-in rechargeable cassette deck inspired player that plays the movie’s full soundtrack. Doritos will...
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