The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Ad Blocking | Can we bring them back?
Latest studies on ad blocking have been released, with Pagefair reporting that 11% of users globally are now using ad blocking software – equating to a YOY increase of 30%; primarily led by the Asia Pacific region. Closer to home, the IAB has released its latest...
Pandora exiting from Australia and NZ
Pandora’s co-founder has stepped down, triggering a strategic refocus solely back onto their home US market. This means that the internet radio platform is pulling out of the only other 2 markets they operate in – Australia & New Zealand. Mumbrella reported...
The First Look at the Australian Census 2016
Last week the latest Census data was released and portrayed a changing Australia. For the first time ever, Australia has closer ties with Asian countries than European states with higher migration, language and ancestry. Despite England and New Zealand being the top...
There’s an app for that!
The way we learn is changing rapidly - you don’t need to enter a lecture room to gain credentials, skills and knowledge. Udacity is an app that offers Nanodegrees developed in partnership with Silicon Valley giants including Google, AT&T, Facebook and Salesforce....
Facebook probe a value approach
Facebook has rolled out a new targeting/bid feature to optimise towards customer revenue not just a single transaction. They have called it Value Optimization. Facebook takes data gathered by their Facebook Pixel and estimates purchase value over a seven day period...
Nutella thinks you’re unique! Just like everybody else
In Italy, Nutella has built upon the success of their personalised jars campaign. Working with Ogilvy & Mather, Nutella created a jar as unique and expressive as the Italians themselves. The agency devised an algorithm that pulled from a database of dozens of...
Mary Meeker’s amazing Internet Trends 2017
Mary Meeker’s annual report of global internet trends and technology has dropped - all 355 slides (up 142 slides YoY). It covers a range of subjects - macro internet trends to Healthcare and the digitisation of patient data to media distribution disruption. As Mary...
There’s an app for that!
If your kids need help with their homework and you are juggling a million things every morning or evening then maybe Socratic could be the app you and your kids need. The app is tailored around providing help with answers to various homework questions. It allows you...
Apple ramps up AI
Apple is currently working on a microchip called the Apple Neural Engine, which will be dedicated to carrying out artificial intelligence (AI) processing on its iPhones, rather than relying on computer servers to process data sent to them in the case of digital...
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