The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
Ikea and Adshel join forces
‘Contextually relevant’ is a phrase more frequently used in advertising than any other. As much as it is overused, there’s no other expression quite like it that captures the meaning of 'meeting your consumer in their environment'. Ikea’s collaboration with Adshel is...
Buzzfeed and Twitter launch new morning show
Buzzfeed and Twitter have teamed up to launch a next generation morning show. Streamed daily via Twitter, “AM to DM” will follow the traditional breakfast TV format, reporting on top news stories and hosted by Buzzfeed News’ Executive Editor on Culture. Launching in...
Airbnb expands the sharing economy
Fast Company has nominated the Brands That Matter Now in 2017 based on performance against recognition, quality, impact, and driving category momentum. Airbnb has earned its spot on the list. Latest stats show Airbnb’s dominance of the homestay and travel market, with...
CBS NET TEN
To quote CBS 27th August release “CBS Corporation (NYSE: CBS. A and CBS) has agreed to acquire Network Ten, one of three major commercial broadcast networks in Australia", it was announced today by Chairman and CEO Leslie Moonves. This transaction adds Network Ten to...
Deloitte study into Australian media consumption
Deloitte has released their annual study into Australian media consumption. It identifies shifts driven by the paradox of social media influence vs disillusionment, the impacts of fake news and the new face of gaming. It also maps the rise of Subscription VOD, having...
There’s an app for that!
Sarahah – The “Honesty App” that has everyone talking – or at least 300 million users! Originally devised to allow employees to submit truly anonymous feedback to their companies, the service has expanded to an app that allows users to register and publicly (or to a...
#WhatARace
Four drivers raced each other in Acura TLX on a real race track in El Toro, California. To further challenge them, each driver was wearing an Augmented Reality (AR) helmet that made them believe they were racing on virtual racetracks through jungles or snow. Acura...
Spotlight on gender stereotypes
The UK Ad Watchdog recently announced a plan to introduce guidelines cracking down on TV ads that play on gender stereotypes. It has drawn attention to the low bar set by Australian standards (only forbidding ‘degrading’ sexual content) and consequences of a primarily...
ARN launches personalized radio advertising
Advertisers will now be able to tailor their audio advertising via the iHeartRadio service with the launch of AdsWizz technology. The new tech allows clients to access audio streams, pre-rolls, podcasts & banners via a new programmatic offering, leveraging...
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