The Wrap
T
he Wrap is a fortnightly review of the latest trends and technologies from around the globe.
In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast
The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.
There’s an app for that!
Do you ever find yourself losing track of your important upcoming events? Have you found yourself double-booked? Days + can help! An easy to use app that counts down the days to your upcoming event or holiday. You can even add your own photos to personalise the event....
Apple’s new face ID
The latest Apple keynote created a new topic of conversation; Apple's face ID. The technology uses the camera and sensors to create a detailed 3D map of the users face, to allow instant unlocking and access to their phone. The “TrueDepth” dot projector will project...
Pixel 2: The latest innovation to hit the market
Hot on the heels off the recent Apple and Samsung launches, Google have released Pixel 2 and Pixel 2 XL. Competitive in price, usability and technology, Pixel 2 will challenge its key competitors by daring to be different. While the smartphone doesn’t officially go on...
Gogglebox for Gamers
Gaming is now a full fledged spectator sport. The trend is racing exponentially and with it a growing audience of vicarious gamers. People are engaging with online gaming/eSports 90% more than last year with an insatiable appetite for behind the scenes content and...
There’s an app for that!
Neon is an app which blends AR and social media to create a platform that allows users to virtually connect with their friends in the real world. It’s been created with Apple’s new ARKit, which is a leading component of their iOS 11 operating system. Neon uses...
iPhone X’s impact on augmented reality
Apple have unveiled their latest iPhone models, X and 8, which have been described by its creators as “the biggest leap forward since the original”. iPhone X features include edge-to-edge screen, processing power that can handle scene recognition with real-time...
Facebook steps towards brand safety
Facebook’s Audience Network (FAN) lets Advertisers extend their Facebook campaigns beyond Facebook, using the same targeting data as they use on it. Following the YouTube brand safety concerns earlier this year, major Advertisers paused their campaigns on FAN....
The dwindling divide between online streaming & traditional broadcast programming
Online streaming services are making a statement this year. Original programming content from the likes of Netflix, Amazon Studios and Hulu earned a total of 125 nominations at this year’s Emmy Awards. Despite being the smaller player of these new-age digital...
Nova jumps on the podcast craze
Nova Entertainment is on its way to become the frontrunner in podcast production with the station signing a deal with podcast platform, Acast. AdNews reports, the deal means Nova will become “the exclusive sales house” for all inventory hosted on the platform. This...
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