Rethink
Straight from our thinktank, explore the latest fundamental changes and challenges in Australian culture and consumerism.
Take a deep dive into the following whitepapers to see how these current situations may impact your brand, and how you can adapt and rethink your approach to help improve outcomes.
Our media experts explore
Part One: Rethinking Australians
Explore how culturally Australians are ‘Stepping Down or Stepping Out’.
Click here to download full whitepaper.
Our media experts explore
Utopia Vs. Dystopia: The AI Evolution
Discover what this means for your brand and learn about potential opportunities for growth.
Click here to download full whitepaper.
Our media experts explore
Part Two: Rethinking Australians
Discover how frugality is driving sustainable behaviours in a cost-of-living crisis.
Click here to download full whitepaper.
Our media experts explore
The 7C’s of 2024
We believe these 7 things are what Australians and Advertisers will be impacted by, interested in, or inspired by, to help them find new growth in 2024.
Click here to download full whitepaper.
Our media experts explore
5 for 2025
As we move towards 2025, after a tough year for marketing, there is renewed optimism that conditions might improve for consumers, brands and agencies alike. This year we’re looking at our trends a little bit differently, through the lens of 5 key descriptors that affect Australian consumers. Dive deep into what advertisers will be affected by in 2025.
Click here to download full whitepaper.
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Case Studies
Download the latest insights on Australians that every brand needs.
Straight from our thinktank, Part One unpacks the three fundamental changes happening right now in Australian culture and how brands can adapt and rethink their audience and approach. Access the valuable white paper right now.
Download the latest insight on Utopia Vs Dystopia: The AI Evolution.
Our thinktank explores the current AI boom and the impact on consumers in this whitepaper. It explores the nuances and opportunity around AI and how brands can utilise it to their success.
Download the latest insight on Rethinking Australians Part Two.
In Part Two of Rethinking Australians, our thinktank looks at our frugal response to the cost-of-living crisis in this five-page whitepaper. It explores sustainable attitudes, value perceptions and frugal behaviours, including powerful moves your brand can make to adapt to this.
Download the latest insights on the 7C’s of 2024.
We believe these 7 things are what Australians and Advertisers will be impacted by, interested in, or inspired by, to help them find new growth in 2024.
Download the latest insights on the 5 for 2025.
As we move towards 2025, after a tough year for marketing, there is renewed optimism that conditions might improve for consumers, brands and agencies alike. This year we’re looking at our trends a little bit differently, through the lens of 5 key descriptors that affect Australian consumers. Dive deep into what advertisers will be affected by in 2025.
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Acknowledgment of Country
We acknowledge the Traditional Owners of the land on which both our offices occupy. We pay respect to their Elders, past and present, and the Aboriginal Elders of other communities who we may work with.