Rethink
Straight from our thinktank, explore the latest fundamental changes and challenges in Australian culture and consumerism.
Take a deep dive into the following whitepapers to see how these current situations may impact your brand, and how you can adapt and rethink your approach to help improve outcomes.
Our media experts explore
Part One: Rethinking Australians
Explore how culturally Australians are ‘Stepping Down or Stepping Out’.
Click here to download full whitepaper.
Our media experts explore
Utopia Vs. Dystopia: The AI Evolution
Discover what this means for your brand and learn about potential opportunities for growth.
Click here to download full whitepaper.
Our media experts explore
Part Two: Rethinking Australians
Discover how frugality is driving sustainable behaviours in a cost-of-living crisis.
Click here to download full whitepaper.
Our media experts explore
The 7C’s of 2024
We believe these 7 things are what Australians and Advertisers will be impacted by, interested in, or inspired by, to help them find new growth in 2024.
Click here to download full whitepaper.
Our media experts explore
5 for 2025
As we move towards 2025, after a tough year for marketing, there is renewed optimism that conditions might improve for consumers, brands and agencies alike. This year we’re looking at our trends a little bit differently, through the lens of 5 key descriptors that affect Australian consumers. Dive deep into what advertisers will be affected by in 2025.
Click here to download full whitepaper.
Note: a condition of downloading a whitepaper is that consent is given to receiving communication from TMS, which recipients can later opt out of.
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Acknowledgment of Country
We acknowledge the Traditional Owners of the land on which both our offices occupy. We pay respect to their Elders, past and present, and the Aboriginal Elders of other communities who we may work with.