Uncovering the faces behind distracted driving in a mini-documentary series

AT&T’s ‘It Can Wait’ campaign launched in the US in Distracted Driving Awareness Month, using emotionally compelling creative to tell the stories of victims of distracted driving. The latest iteration of AT&T’s campaign sees the telco company return to this message for a seventh year. ‘The Face of Distracted Driving’ re-imagines the lives of victims killed in accidents caused by distracted driving. Re-created by forensic artists and visual effects teams, the victims appear in interviews to talk of their experiences alongside their families, ending with the reflecting message “This is what Caleb Sorohan/Forrest Cepeda would look like if they hadn’t been killed in distracted driving accidents.”