traction. issue #4

FACEBOOK TAKES ON ZOOM WITH NEW VIDEO FEATURES , PROMISES BETTER SECURITY

Facebook is releasing a new feature that lets you video chat with multiple people through Messenger even if you don’t have a social media account -a move that could help the company compete with popular videoconferencing app Zoom.

The world’s largest social network calls this new tool Messenger Rooms and it can accommodate up to 50 people in a group video chat. You can invite others who don’t have a Facebook account by sharing a link to the video chat. The company plans to add this feature to other messaging services it owns, including Instagram Direct and WhatsApp. There will also be a way to create rooms though Facebook’s Portal.

Facebook CEO Mark Zuckerberg didn’t mention Zoom in his launch remarks, but said the company has been “very careful” and tried to “learn the lessons” of how people have abused other video conference tools during the Covid pandemic.

ROY MORGAN/ANZ CONSUMER CONFIDENCE IMPROVES FOR FOURTH WEEK RUNNING

Roy Morgan data shows that confidence lifted for a fourth week in succession but the gain of 1% was much smaller than in previous weeks. “Confidence is showing signs of consolidation after the strong gains of the prior three weeks,” ANZ Head of Australian Economics David Plank said. “It remains well below average, however.We are at an important stage in Australia’s response to the pandemic, with a number of states relaxing some restrictions.“ ‘Time to buy a major household item’ also saw its fourth straight weekly gain, up 8.2 per cent. Pank urged caution however by saying that “confidence is likely to be challenged by the publication of some very negative economic data over the coming month, after a period in which the data has not caught up with the severity of the economic impact from the lockdowns.”

LATEST IPSOS SURVEY SHOWS AUSTRALIANS HAVE A MORE CAUTIOUS APPROACH TO REOPENING THE ECONOMY THAN OTHER MAJOR MARKETS

The latest Pureprofile survey shows that 59% of Australians had reduced day to day spending
whilst 45% of people have lost all or part of their income More than 50% of people are extremely or moderately concerned about their financial situation

Two thirds of people are putting big plans on hold with 16% of people putting car purchases on hold.

Interestingly, 30% of people are interested in discounted university courses as people spend more time indoors.

Source: Pureprofile

STIMULUS PAYMENT DATA REVEAL WHAT CATEGORIES AUSTRALIANS ARE SPENDING IN THE MOST. ONLINE GAMBLING THIRD HIGHEST GROWTH CATEGORY

Source: IPSOS

TREND OF THE WEEK :MOTHERS DAY MORE POPULAR THAN “ISOLATION” SEARCH TERMS

The top 5 searches on Google in Australia this week were:

  1. Is Kim Jong Un dead?
  2. Is the coronavirus supplement payment taxable?
  3. How to download COVID 19 tracking app?
  4. Should I download the COVID 19 tracking app?
  5. How to access super coronavirus?

Source: Google

LATEST ATTITUDES TOWARDS COVID SAFE APP SHOW SUPPORT FOR COVID ERADICATION. HOWEVER SECURITY CONCERNS ARE PROMINENT

Source: Essential Vision

MEANWHILE COVID SAFE IS THE MOST DOWNLOADED FREE APP OF THE PAST WEEK WITH OVER 2 MILLION DOWNLOADS AND COUNTING

Source: Apple

AMAZON SEEKS TO GROW MARKET SHARE WITH PRIME VIDEO STORE LAUNCHING IN AUSTRALIA

As of this week, Australians can rent or buy movies through the Prime Video Store and its app. This is different to the core Prime Video offering, which offers a selection of titles for streaming under one subscription price

This is in addition to the large selection of popular and exclusive movies and TV shows available to stream on Prime Video at no extra cost to a Prime membership. Titles are available from major US studios such as Warner Brothers, Sony, Disney, Paramount and Lionsgate. Some of the new movies on the site include “Avengers: Infinity War”, “Jurassic World: Fallen Kingdom”, “Bohemian Rhapsody” and “The Lion King.”

AS FOXTEL ANNOUNCES NEW STREAMING SERVICE ”BINGE” IS TO LAUNCH IN NEXT FEW WEEKS

Foxtel CEO Patrick Delany confirmed to the Australian newspaper that the News Corp controlled company will launch its new entertainment streaming service within the next four to six weeks up against Stan and Fetch TV.

The move follows Foxtel’s decision to allow access to its full content library to all Foxtel subscribers a few weeks ago.
The new service is expected to be called “Binge” and comes at a time when key rival Netflix announced record subscription numbers.

“Viewership on Foxtel is up 25 per cent on this time last year so we know that a product carefully targeted at the 70 per cent of Australians who don’t have Foxtel is going have extra relevance as people settle in at home supporting social isolation measures,” Mr Delany said.

As well as a 25 per cent increase in total viewing, Foxtel Movies viewing is up 108 per cent while Sky News is up almost 100 per cent. Foxtel will be keen to see high levels of consumption once they relax access.

BAND-AID, ENERGIZER MOST TRUSTED BRANDS IN AUSTRALIA IN NEW READERS DIGEST SURVEY

In the 21st annual list of Australia’s Most Trusted Brands, Reader’s Digestidentifies the brands that we have faith in and the innovative ways brands are responding to new issues.

The independently conducted survey has polled a cross-section of more than 3,000 people, to name the most-trusted brands across more than 70 leading consumer categories.

Reader’s Digesteditor-in-chief Louise Waterson said: “While COVID-19 has certainly changed the marketplace, and the way we go about being consumers, other things remain the same when it comes to our relationships with brands.
“For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promise.

ISOLATION HELPS SPOTIFY TO RECORD 130 MILLION PAID SUBSCRIBERS IN LATEST RESULTS

The company said it started seeing a fall in users in late February in virus-affected countries such as Italy and Spain, but has seen meaningful recovery in the last few weeks.

Spotify credited the company’s more than 300 partnerships with device makers and its expansion into podcasts as a few reasons for its continued appeal to an audience now trapped at home

Source: Spotify/Statista

THE LONG READ: A US VIEW ON PANDEMIC ADVERTISING DURING COVID-19

“Even in a culture numbed to viral stunt marketing, these abrupt pivots to the pandemic in television commercials, social-media posts, and marketing emails have been hard to ignore. It’s jarring to see advertisers, usually so optimistic about their products as a means to improve lives or grant happiness, forced to acknowledge that things in America are broadly terrible..”

Amanda Mull, Journalist, The Atlantic

https://www.theatlantic.com/health/archive/2020/04/how-advertise-pandemic/610456/

COVID-19 VIRAL TREND OF THE WEEK: WHIPPED NUTELLA

There’s a new viral drink recipe to obsess over in lockdown —and it contains just two ingredients. Whipped Nutella is akin to the Dalgona Coffee video that went viral on TikTok a few weeks ago, only it does not contain coffee and is much easier to make.

This new drink is just as aesthetically pleasing, with a thick and creamy texture, but contains just Nutella and whipping cream. Recipe can be found here: https://www.instagram.com/sweetportfolio/?utm_source=ig_embed

 

Quote of the week

 

You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.

(Jane Goodall: The Hope is now streaming on Disney +)

- Jane Goodall