traction. issue #3

GOOGLE AND FACEBOOK TOLD TO SHARE AD REVENUE WITH AUSTRALIAN MEDIA COMPANIES

Following the landmark Digital Platforms Enquiry in December, the Federal Government asked the ACCC to develop a voluntary code between media companies and digital platforms including Google and Facebook to share any benefits made from the redistribution of news content. However slow progress exacerbated by the ad slump caused by COVID-19, has prompted the Government to now make commercial terms mandatory.

Ally Cooney, Digital Director at The Media Store stated “this aggressive move comes after a warning shot was fired in France on April 9 by their Competition authority which ordered Google to negotiate with publishers to pay for reuse of snippets of their content — such as those that can be displayed in its News aggregation service or surfaced via Google Search. However one rule may not suit all Digital Platforms  – Google and Facebook’s algorithms are different in how they surface content. Overseas regulators are watching Australia’s efforts in this area closely.”

ROY MORGAN/ANZ CONSUMER CONFIDENCE IMPROVES FOR THIRD WEEK RUNNING

Roy Morgan data shows that confidence lifted for a third week with a 7.7% gain to follow the 9% gain coming last week. David Plank from ANZ commented “The flattening in the pandemic curve and the recovery in equity markets may be helping to lift consumer confidence. Better-than-expected news on the labour market may also have boosted sentiment. Confidence is now close to 30 percent above the historic low reached on the last weekend of March.”

However, sentiment is still well below average. Inflation expectations have dropped, with the weekly reading of 3.1 percent the lowest since the survey began measuring inflation expectations in 2010.”

“The dramatic drop in petrol prices over recent weeks may be a major contributor to the fall.“ added Plank.

Source: ANZ/Roy Morgan

TREND OF THE WEEK : TOILET PAPER, HAND SANITISER CONTINUE TO DECLINE IN SEARCH

The top 5 Coronavirus searches on Google in Australia this week were:

  1. Can I go for a drive during Coronavirus?
  2. Can I move house during Coronavirus?
  3. Can I get a haircut during Coronavirus?
  4. Can I visit my family during Coronavirus?
  5. Can I move interstate during Coronavirus?

Source: Google

STIMULUS PAYMENT DATA REVEAL WHAT CATEGORIES AUSTRALIANS ARE SPENDING IN THE MOST. ONLINE GAMBLING THIRD HIGHEST GROWTH CATEGORY

A study by Alphabeta further revealed that women-led the charge in spending the special payment — female recipients have spent 48 percent of the money ($357) while men have spent just 37 percent ($281). Those who received the stimulus cheque spent an extra $109 on groceries compared to consumers with a similar profile who had not yet received the stimulus cheques. Stimulus recipients spent $58 more than normal on clothing and other merchandise, $38 more on rent and housing costs, $28 more on takeaway food and $22 more on automotive expenses (which includes petrol).

Source: NAB

MEANWHILE CASHLESS RETAIL SALES SHOW YOY INCREASE ACROSS ALL STATES

NETFLIX SUBSCRIPTIONS SOAR DRIVEN BY ISOLATION AND TIGER KING PHENOMENON

In its first-quarter report for 2020, Netflix revealed that it has added 15,77 million new subscribers worldwide and expects a further 7.5 million additions in Q2. These results have shown Netflix to be valued at $190 billion – more valuable than Disney. Popular documentary, Tiger King has surpassed 64 million views in its first four weeks, Netflix wrote in a Q1 letter to shareholders.

While Tiger King’s numbers are impressive, Netflix revealed that its Spanish crime drama Money Heist is projected to have been watched by 65 million “member households” for its fourth season. And there won’t be any delay in new shows either – Netflix has already shot all its shows and movies for 2020, and are in post-production at locations globally.

“We’re actually pretty deep into our 2021 slate,” Netflix’s content chief Ted Sarandos said in a discussion of the results.

Source: Netflix

BIG DIFFERENCE IN ATTITUDES TO EASING RESTRICTIONS AS YOUNGER DEMOS KEEN TO EASE ASAP

A new study by Essential Vision has revealed the gulf in attitudes to easing restrictions on movement. Half of people think it is too soon to consider lifting restrictions and 29% think restrictions should be lifted within the next month (9% as soon as possible, 6% within the next fortnight and 14% within the next month).

Those most likely to want an immediate easing of restrictions are aged 18-34 (17%), those in paid employment (11%) and people with a high household income (Over $104k p/a, 14%).

People who are retired (63%) and residents of Victoria (53%) and WA (54%) are most likely to think it too soon to lift restrictions.

Source: Essential Vision

ISOLATION MUSIC CONCERTS CONTINUE WITH LIVE ANZAC DAY TRIBUTE THIS SATURDAY NIGHT

This ANZAC Day sees the broadcast of Music From The Home Front where Australian and New Zealand musicians unite for a special concert screening on Channel  Nine.

Artists include  Ben Lee, Jimmy Barnes, Birds of Tokyo with West Australian Symphony Orchestra, Courtney Barnett, Dave Dobbyn and Delta Goodrem. Nine’s Head of Content Production and Development, Adrian Swift said“Music From The Home Front is a salute from Australia and New Zealand’s music communities to everyone serving our nations under lockdown. From the military this Anzac Day to all those on the frontline fighting COVID-19 and those working to keep food delivered, shelves stacked and streets cleaned. And it’s an opportunity for everyone watching to say thanks.”

WEDNESDAY 22 APRIL WAS EARTH DAY. THIS GRAPH SHOWS THE EXTENT THAT AUSTRALIA IS USING UP MORE RESOURCES THAN IT NEEDS – SECOND ONLY TO THE UNITED STATES

THE LONG READ: ADVERTISING IN A RECESSION: LONG, SHORT OR DARK?

Even as we wait to discover just how great the impact of the COVID-19 virus pandemic is going to be on economic activity, it now looks almost certain that there will be a recession. Though governments will move heaven and earth to ensure that it is as short and as shallow as possible, the temptation for many in the business world will be to cut marketing and advertising costs to the minimum,

Peter Field, Author, The Long & The Short of it

https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2020/advertising-in-recession-long-short-or-dark

COVID-19 VIRALTREND OF THE WEEK: THE PILLOW CHALLENGE

Celebrities are showing their boredom with a new challenge which involves sharing pictures of themselves with a pillow as a makeshift dress. With over 250,000 hashtags on Instagram and counting, Halle Berry, Anne Hathaway and  Tori Spelling are just some of the celebs putting their time to good use.

https://www.vogue.com/article/tracee-ellis-ross-pillow-challenge-instagram

 

Quote of the week

 

Never say never, because limits, like fears are often just an illusion

(Michael Jordan: The Last Dance is now streaming on Netflix)

- Michael Jordan