traction. issue #29

CONSUMER CONFIDENCE UP FOR NINTH WEEK IN A ROWAS COVID-19 CASES FALL

ANZ-Roy Morgan Consumer Confidence increased 0.2 pts to 99.9 last weekend and is now 13.6 pts lower on the comparable weekend a year ago and 5.7 points above the 2020 weekly average of 94.2. Consumer Confidence has now increased for nine straight weeks and is up 9.7 pts since ending August at 90.2. Driving this week’s increase is more confident about the economic conditions in Australia over the next year. This week’s increase was driven by increases in both Melbourne and Country Victoria after the end of Melbourne’s lockdown.

ANZ Head of Australian Economics, David Plank said “The details suggest some caution about the result, ‘Current financial conditions’ fell by more than 6% –its biggest weekly decline since the extreme weakness seen in March. This may be a sign that the cutbacks in the JobKeeperand JobSeeker payments are starting to be felt. And consumers are quite confident about their future financial outlook. Still, we will be looking at other data (such as ANZ observed card spending) for any confirmation that household financial conditions are tightening.”

DESPITE DROP IN SEPTEMBER, LATEST RETAIL SALES DATA SHOWS RECORD QUARTER

Despite a 1.1% drop MOM, Australian household spending surged by a record amount last quarter, led by cafes and clothing and footwear stores as restrictions in much of the country were eased.

Source: ABS

AUSTRALIA TO BROADCAST FIRST ALL-INDIGENOUS BREAKFAST TV SHOW

NITV has announced the first-ever all- Indigenous breakfast television show ‘Big Mob Brekky’ to air during NAIDOC week.

From 7.30am next Monday 9 November, hosts ShahniWellington and Ryan Liddle will be joined by a line-up of special guests, with the program featuring segments on wellness, comedy, cooking, sport, community call-outs and live performances.

Ryan Liddle commented: “It’s primarily for an Indigenous audience, but we want to appeal to a wider audience, with an Indigenous perspective. So we will be targeting the same audience as those other large and well-known platforms, but with a different perspective. This is a fresh, new take on things, so we’re hoping that we can really get people going in the morning, and start their day off with a smile, but also a bit of education as well.”

The show will broadcast Live from Taronga Zoo, drawing upon Sydney as its backdrop with live crosses to First Nations Media Australia partners across the country.

TEN STARTS CASTING CALL FOR NEW SHOW “MAKING IT”

Casting is open for 10’s upcoming craft series Making It. Announced at the 10 Upfronts, the series is based on a concept by US producers Amy Poehler and Nick Offerman. A $100,000 prize is on offer.

“Whether you are a late-night garage tinkerer, an Etsy-preneur, or everyone’s favourite crafting grandma, we want you to apply!” a casting notice declares“… basically any super creative person who loves making things by hand…”

Applicants must be 18 years or older and available for 2 to 7 weeks filming from March-May 2021. You can apply for the show here.

TOP 10 METRO TELEVISION PROGRAMS (TOTAL PEOPLE, 7 DAYS TO NOVEMBER 4th)

Ranking

Program

Network

Projection

1

STATE OF ORIGIN RUGBY LEAGUE QLD V NSW

1ST -MATCH

Network 9

1,598,004

2

MELBOURNE CUP CARNIVAL: MELBOURNE CUP-

RACE

Network 10

1,409,546

3

THE BLOCK -SUN -ROOM WINNER

Network 9

1,170,284

4

THE BLOCK -SUN

Network 9

994,688

5

MELBOURNE CUP CARNIVAL: MELBOURNE CUP-

PRESENTATION

Network 10

971,478

6

SEVEN NEWS

Network 7

966,606

7

SEVEN NEWS AT 6.30

Network 7

965,288

8

NINE NEWS SUNDAY

Network 9

924,635

9

SEVEN NEWS – SUN

Network 7

914,684

10

NINE NEWS 6:30

Network 9

860,271

Source: Oztam

Tweet of the week

Online misinformation about US election results continued to spread as Donald Trump pushes unfounded allegations about the counting of legitimate ballots. Trump wrote, “We are up BIG, but they are trying to STEAL the election,” in a post Twitter soon labelled possibly misleading

GOOGLE TREND OF THE WEEK :OVER 10M SEARCHES FOR US ELECTION

Source: Google

TRUE CRIME SERIAL “DR DEATH” REMAINS AT #1 IN AUSTRALIAN PODCAST CHARTS

Source: ITunes

CHART OF THE WEEK: BABY SHARK BECOMES MOST WATCHED YT VIDEO OF ALL TIME

This week, “Baby Shark” passed 7.043 billion views which makes it the most-watched YouTube video ever, surpassing Luis Fonsi and Daddy Yankee’s “Despacito” which has held this status since 2017. If you really want to, you can watch the video here.

Source: YouTube

SPOTIFY ROLLS OUT FEATURE TO BOOST ARTISTS’ EXPOSURE, REDUCES ROYALTY PAYMENTS

Spotify is rolling out a new feature set to allow artists and labels to prioritise certain releases and increase exposure in the playlisting algorithm but comes at the expense of royalty payments. “Artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions. ”a press release, shared on November 2nd reads.

The announcement arrives just a week after over 4,000 artists joined forces in the Union of Musicians and Allied Workers to launch a campaign against Spotify, dubbed “Justice At Spotify.” The campaign outlined a number of demands including raising the streaming royalty to one cent per stream and transparency on all closed-door contracts.

CAMPAIGN OF THE WEEK: BURGER KING ASKS CUSTOMERS TO BUY FROM MCDONALD’S

In a move very different to the ongoing battle between the two fast food giants, the UK arm of Burger King tweeted a statement on Monday asking consumers to support their local fast food outlets during the coronavirus pandemic, whether they are Burger King or not. The UK hospitality industry has been hit hard by the pandemic, and new restrictions set to come into force in England on Thursday are likely to make things worse, with all restaurants closed except for takeout or delivery.

THE LONG READ: IS VIRTUAL REALITY TOURISM ABOUT TO TAKE OFF?

“Faced with a new reality of diminished tourism, many believe that Covid-19 might be the watershed moment for VR that changes perceptions from a clever and occasional marketing trick to a permanent fixture of tourism marketing.”

https://www.bbc.com/news/business-54658147

MOONLIGHT CINEMA ANNOUNCES 2020-21 PROGRAM AS BOX OFFICE IMPROVES

This year’s Moonlight Cinema will be a socially distanced affair. Measures include spaced seating and queuing, plus there’ll be hand-sanitiser stations, increased cleaning measures and contactless payment —with online bookings recommended. Full details of dates by city can be found here.

Meanwhile The Australian Box Office has seen three new releases joining the top five. The new entries are led by the Australian production Rams which stars screen legends, Sam Neill and Michael Caton. The other new entries are the supernatural film The Craft: Legacy, and the horror film The Empty Man. Overall the box office saw a 4% increase in revenue, making a total of $2.57m as the industry seeks to recover from months of hardship.

 

Quote of the week

“I haven’t found anywhere in the world where I want to be all the time. The best of my life is the moving. I look forward to going.”

Sean Connery, who passed away at the age of 90 this week. His iconic James Bond character is streaming on Stan and can be seen here.