traction. issue #26

10 REVEAL FOCUS ON “ESCAPISM AND FUN” AT 2021 UPFRONTS PRESENTATION

10 has announced a raft of returning shows for 2021 along with 3 new local shows: A local version of the Amy Poehler and Nick Offermancraft series Making It Australia, pet series The Dog House Australia, and NITV co-production The First Inventorshosted by Rob Collins.

Beverley McGarvey, Chief Content Officer and Executive Vice President of ViacomCBS Australia and New Zealand said: “Despite the obvious challenges, this year has been a remarkably successful year for 10 ViacomCBS. Not only are we the only commercial network growing its audience, but we have also had the biggest prime time commercial shares in key demographics since 2011.”

Shows including I’m a Celebrity… Get me Out of Here, The Amazing Race Australia, The Masked Singer Australia, MasterChef Australia, The Bachelor Australia, The Bachelorette Australia, and Australian Survivor will all be returning next year.

Both I’m A Celebrity and Amazing Race will be filmed in Australia due to restrictions around international travel. Meanwhile, host Osher Gunsberg, panelists Jackie O, Dave Hughes, Dannii Minogue, and Urzila Carlson will be back for The Masked Singer next year.

MasterChef judges Melissa Leong, Jock Zonfrilloand Andy Allen will also return for a new season of the reality cooking show just after Easter in 2021.

One show that won’t be returning next year is Dancing With The Stars however. “We have such a strong returning slate but we wanted some space to introduce new programs,” Ms McGarvey said. “Dancingwon’t be in our schedule next year but I’d never say never to renewing it in subsequent years.“ Another show that won’t be on our screens is Bachelor In Paradise which will be “rested” but expected to return in 2022. Later this year, Ten will announce a new Australian children’s program for its multichannel 10 Shake, which screens kids’ content by day and”edgy” youth shows at night. The network will also invest in a premium Australian drama for its subscription video-on-demand platform 10 All Access, which will relaunch as Paramount+ in 2021.

Q&A WITH THE MEDIA STORE’S PAUL WILKINSON ON THE 10 UPFRONTS OFFERING

What’s the most exciting thing to come from the presentation?

That depends on who you ask. Keeping it true to the new normal of “Upfronts from Home,” my 5 year old sat next to me throughout the stream. As soon as The Masked Singer appeared she stopped watching YouTube, and started riffing off the characters, and was again asking, “Who is my favourite?” as she did throughout the entire season, (it was Wizard in case you wondered). Safe to say, that show hit its mark, and I think is a good example of how Ten have succeeded in growing audience.

Over the last few years Ten have proven to be willing to take risks on new programming, (such as Masked Singer) and it’s paid off for them as they have launched some of the best performing new formats and have indeed grown their audience. So I was pleased to see they are aiming to do the same in 2021 with all-new shows such as; Making It Australia, Dog House Australia & The First Inventors, (which for me as a viewer looks really interesting). I felt these were skipped over quite quickly.

Was there anything you hoped to see but didn’t?

I felt that the focus was 95% content, which in itself is not a criticism, but in the world we now work in, TV Networks need to offer something deeper than programming. We need to know about the targeting capabilities, the tech, etc that helps fuel engagement with our advertising. As such, I would have liked to know more about the data offering and more detail around how the other areas of the network are evolving such as BVOD & Streaming services –I felt these were skipped over quite quickly.

What was your overall impression?

True to the personality of Ten; it was slightly whimsical, light hearted and overall quite entertaining. The Wizard of Oz / Living Room piece was very amusing. As with all virtual upfronts, there is a limit as to what they can showcase, but as I said above I would have liked to see more time dedicated to areas outside of the content slate.

How do you think the network has performed in 2020?

The numbers speak for themselves really, they are the only major FTA network who can truly say they have grown audience without having a long list of small printed caveats at the bottom of the page. Given the long-term downtrend of TV viewing this is a fantastic result for Ten and TV as a whole.

Numbers aside, I think that Ten have probably performed the best in 2020 in terms of their ability to maintain programming despite the logistical nightmare COVID brought to production teams, but they were quick on their feet to make the best out of the situation and provide some light-heartedness to what is currently a difficult time.

How did you think the network fared in the virtual context – did you feel like you missed out on anything versus what a face to face upfronts offers?

I believe they did well given the circumstances, but as before, Upfronts are more than just a presentation, they provide a forum whereby the industry comes together and connects. That’s impossible in the virtual world.

CONSUMER CONFIDENCE UP FOLLOWING BUDGET ANNOUNCEMENT, HIGHEST SINCE MAY

ANZ-Roy Morgan Consumer Confidence increased 2pts to 97.7 last weekend and is now 13.2 pts lower on the comparable weekend a year ago and almost 4 points above the 2020 weekly average of 93.9.

Consumer Confidence has now increased for six straight weeks and is up 7.5 pts since ending August at 90.2. Driving this week’s small increase was more confident about people’s personal financial situation and the Australian economy at large over the next year. Perth was the city with the highest leap in confidence, up 9.4 points to 113 points.

ANZ Head of Australian Economics, David Plank said, “Consumers have given a thumbs up to the Budget, with sentiment rising 2.1% to its highest level since the last weekend of May. This is the second-best post-budget gain in the last six years. There were healthy gains in ‘future finances’ and ‘current’ and ‘future’ economic conditions.

Surprisingly, sentiment is weaker in New South Wales, including Sydney, than it is in Melbourne. Less surprisingly, confidence is strongest (and above neutral) in Perth. It is also above neutral in Tasmania and South Australia.”

Source: ANZ/Roy Morgan

CREDIT CARD SPENDING CONTINUES TO INCREASE ON GOODS AND SERVICES

CommBank household credit and debit card spend data for the week ending 9 October show that spending on both goods and services improved. Spending on goods was up 17% YOY, while spending on services was down 3%. Online spending supported the lift, while in-store spending was flat over the year. The increase in online spending was across the states, with spending on recreation the key driver. Household furnishing spend is making a descent from the elevated level it has seen since the pandemic arrived. Spending on clothing & footwear is up 3% from last year’s levels whilst spending on medical care & health also lifted.

Source: CBA

NEW STREAMING SERVICE “FEMFLIX” FOCUSES ON FEMALE DRIVEN STORYTELLING

New streaming service Femflix, which carries features, documentaries, miniseries and short-form content celebrating female-centric storytelling, has launched in Australia and New Zealand. Founder Samantha Laidlaw, who’s worked in the screen industry for over 10 years, aims to keep the library at around 200 titles to reduce ‘scroll fatigue.’ Developed in response to the rise of the #MeToo movement, Femflix hopes to create change in the media industry by increasing gender parity with an aim for 50/50 representation.

Laidlaw says “Our goal is to shine a spotlight on female-filmmakers both in Australia, New Zealand and from around the world and to increase availability of female-centric storytelling for audiences. “As a woman, it’s important to see yourself reflected on screen and have access to storytelling through a female-gaze.” The line-up includes Tracks, 52 Tuesdays, Strangerland, The Song Keepers, and international docs Janis and Becoming Traviata. For a free 30-day trial click here.

DISNEY ANNOUNCES ITS CORE FOCUS WILL NOW BE ON “DIRECT TO CONSUMER”

Disney is restructuring its media and entertainment divisions, as streaming becomes the most important facet of the company’s media business. On Monday, the company revealed that in order to further accelerate its direct-to-consumer strategy, it would be centralising its media businesses into a single organization responsible for content distribution, ad sales and Disney+.

The move by Disney comes as the global coronavirus pandemic has crippled its theatrical business and ushered more customers toward its streaming options. As of August, Disney has 100 million paid subscribers across its streaming offerings, more than half of whom are subscribers to Disney+.

TOP 10 METRO TELEVISION PROGRAMS (TOTAL PEOPLE, 7 DAYS TO OCTOBER 14th)

Ranking

Program

Network

Projection

1

THE BLOCK -SUN -ROOM

WINNER

Network 9

1,133,205

2

THE BLOCK -SUN

Network 9

994,272

3

SEVEN NEWS

Network 7

961,174

4

GRUEN-EV

ABC

943,408

5

SEVEN NEWS AT 6.30

Network 7

934,364

6

SEVEN NEWS – SUN

Network 7

929,855

7

NINE NEWS SUNDAY

Network 9

912,336

8

NINE NEWS

Network 9

882,802

9

NINE NEWS 6:30

Network 9

865,758

10

SEVEN’S AFL: SATURDAY

NIGHT FOOTBALL FINALS

Network 7

864,019

Source: Oztam

NINE RETIRES CAR ADVICE BRAND, RELAUNCHES DRIVE AS PART OF NEW ROLLOUT

Nine is combining its automotive platforms under the Drive brand, announcing it will relaunch the platform as part of a major strategic product rollout that will see the Car Advice brand retired in 2021.

Both automotive brands have shared their content, product and commercial function since last year, however, CarAdvice and Drive CEO Alex Parsons says Nine decided to axe the CarAdvice brand due to a cluttered market. “Where Car Advice has its own energy, rich enthusiasm and passion and deep knowledge across the industry, Drive is grounded in its 25-year heritage as an authoritative, familiar and broad auto brand in the minds of Australians,” he said.

CHART OF THE WEEK: APPLE’S SERVICES BUSINESS GROWS BUT THE IPHONE STILL MATTERS

In the week that Apple launches its new iPhone 12, the most recent fiscal year shows the iPhone accounted for 55% of all Apple revenues —nearly AUD $200bn. Despite those enormous sales the iPhone is actually only the third most popular smartphone in the world, behind Huawei and Samsung phones in terms of total shipments. However, the iPhone captures more than 65% of all profits in the smartphone industry This translates to a profit margin on each phone that is 5-6x higher than its peers.

Sources: Apple, Chartr

HAMISH & ANDY’S “REMEMBERING PROJECT” RISES TO #1 IN AUSTRALIAN PODCAST CHARTS

Source: ITunes

Tweet of the week

Tourism Australia has launched a new campaign designed to get Australians to holiday at home this year in an effort to boost the local economy. Fronted by Hamish Blake and Zoe Foster-Blake, the #holidayherethisyear campaign can be seen here.

ZOOM LAUNCHES NEW PAID FOR SERVICE CALLED “ONZOOM”

Video calling app Zoom has announced a system to let people pay for live “online experiences”. Called OnZoom, the new spin-off platform is launching in beta with live events for fitness, music, and art online events.

Zoom said it had “added event discovery and monetisation features” for online versions of “traditionally in-person events”. Tickets can be sold for events with up to 1,000 attendees.

That puts it in a segment of the market between major live-streaming platforms such as Twitch and YouTube, and one-on-one calls.

GOOGLE TREND OF THE WEEK :APPLE ANNOUNCES NEW IPHONE 12

Source: Google

THE LONG READ: WHY EMBRACING CHANGE IS THE KEY TO A GOOD LIFE

“Don’t be afraid of uncertainty. Things are changing, live in the present moment, don’t have strong attachments to external things.” This may sound a little unfeeling, cold even –but it’s not.”

https://www.bbc.com/culture/article/20200930-why-embracing-change-is-the-key-to-a-good-life

END OF AN ERA AS GQ MAGAZINE OPTS FOR DIGITAL ONLY VERSION IN 2021

The forthcoming November/December issue will be the final print edition of GQ Australia after 22 years. The GQ brand, published by News Corp, will then pivot to a “digital-first future” concentrating on its website, events and online shopping.

The brand will also introduce a broader editorial strategy that will include increased content in tech, gaming and sport.

Editorial director of GQ Australia, Vogue AustraliaandVogue Living Edwina McCann said: “E-commerce is an exciting area of growth for GQ Australia, Conde Nast recently launched a successful e-commerce ecosystem for GQ internationally and with their support we will follow suit in Australia in 2021.

 

Quote of the week

“People want to see stories that feel relevant to them. And this is what our lives look like right now, there’s hope in every story, or at least a little bit. And laughter, and a lot of sadness.”

Hilary Weisman Graham, creator of “Social Distance” now streaming on Netflix. You can watch the trailer here.