traction. issue #21

AUSTRALIAN ASSOCIATED PRESS TURNS TO CROWDFUNDING FOR SURVIVAL

The AAP is facing a new financial challenge following a tumultuous few months for the newswire when it was closed down, then sold for the price of $1 to a consortium of investors. Now AAP has turned to crowdfunding to help raise funds for its survival. At the time of writing, nearly $100k has been raised against a target of $500k. AAP only started operating under new management last month after its major shareholders News Corp and Nine announced it would no longer support the organisation in March. In its new guise as a not for profit entity, AAP relies on philanthropy to keep its services going. In a statement on its website, the AAP called for donations to maintain the independence and trust it provides –particularly for Regional publications who do not have the resources for in-house journalists.

The Australian Government has also indicated it would be willing to support the future of AAP. “The government recognises the important role AAP plays in supporting public-interest journalism in Australia,” the federal communications minister, Paul Fletcher said. “We also understand that AAP, like other news businesses, is facing challenging times in the current climate. I will continue to engage with AAP as it seeks to manage these challenges.”

Publishers that rely on AAP include websites the New Daily and Guardian Australia as well as ABC and SBS. News Corp has since started its own newswire called NCA NewsWire and is expected to pose a further threat to AAP should publishers opt to get their content from this source instead. It also raises questions about media diversity should News Corp effectively extend its reach beyond its own titles.

APPLE DELAYS PLANS FOR ANTI-TRACKING FEATURE WHICH THREATEN FACEBOOK ADS

Apple has delayed the implementation of new privacy measures designed to stop apps and websites tracking people online without their consent. The changes also mean apps will have to ask a user’s permission to access the ad-tracking ID on an iPhone or iPad.

The measures were due to arrive in the latest iOS 14 update in the autumn. However, Apple said the changes were being delayed until the start of 2021 to give app developers and websites more time to adapt their services. Facebook has warned that Apple’s privacy plan could make one of its advertising tools “so ineffective on iOS 14 that it may not make sense to offer it on iOS 14”.

The social network says it will no longer collect users’ ad-tracking IDs on iOS 14, and that Apple’s plan had forced it to make that decision.

Apple devices including the iPhone, iPad and Apple TV box have a unique ID known as the “identifier for advertisers” (IDAF). It can help apps monitor the effectiveness of an advertising campaign. For example, it can help determine whether somebody downloaded an app after seeing an ad. Android has a similar tool known as the Android Advertising ID. Apple already lets people switch off access to their IDAF on iOS. However, once the change is implemented in 2021, it will be off by default and advertisers will have to ask permission to access it.

CONSUMER CONFIDENCE UP BY 0.9 POINTS FOLLOWING LAST WEEK’S DECLINE

ANZ-Roy Morgan Consumer Confidence rose by 0.9 pts to 91.1 last weekend and now sits at 22.2% lower than a year ago. However, interviewing was completed before Victorian Premier Daniel Andrews confirmed there would be an extension of the Victorian lockdown on Sunday. Consumer confidence at a state level last weekend was as follows: Western Australia, the highest at 99.0, South Australia at 93.1, Victoria at 90.8, New South Wales at 89.6, Queensland at 87.6 and Tasmania at 86.9 points.

ANZ head of Australian Economics, David Plank said “We had thought the release of the weak Q2 GDP report during the week, with the media in particular focusing on the confirmation that Australia is in recession, would have dampened sentiment overall. However, the jump in ‘future economic conditions’ may indicate that a number of people think the economic situation is close to the bottom. People are more negative about the near-term economic outlook though they are positive about their own ‘current financial conditions’,” he said.

COMMBANK CARD SPENDING DATA SHOWS 5% LIFT ON SAME PERIOD LAST YEAR

CommBankhousehold credit and debit card spend data for the week ending 4 September was up 5% from the same period a year ago. In the previous week, the year-on-year lift was 1%. A bounce in household spending on furnishings and equipment, transport and other miscellaneous goods and services contributed most to the uplift in spending Spending lifted across all states and territories, with the uplift most marked in Tasmania and South Australia, however consumer spending in Victoria is unlikely to rebound meaningfully until November.

Source: CBA

BOOST FOR SEVEN AS OLYMPICS WILL “GO AHEAD WITH OR WITHOUT COVID”

The Tokyo Olympic Games will go ahead next year “with or without Covid”, according to the International Olympic Committee in a boost to Seven who are current rights holders. John Coates, President of the Australian Olympics Committee, confirmed to news agency AFP that the Olympics would start on 23 July next year, calling them the “Games that conquered Covid, the light at the end of the tunnel.” They were originally scheduled to start in July 2020, but were postponed due to Covid-19 fears.

In July, Tokyo 2020 chief executive Toshiro Muto said it was possible that the Games be held to a “limited” audience, but said they wanted to avoid the possibility of having no spectators at all. He added that the Games could potentially “simplify” its opening and closing ceremonies, as well as reduce the number of staff and delegations from each country.

 

WALKING DEAD CONFIRMS SEASON 11 WILL BE ITS LAST, NEW SPIN OFF TO LAUNCH

The Walking Dead will end after its upcoming 11th Season but more spin-off series are on the way. Season 11, which was originally meant to air this year but was delayed due to the pandemic, will air across two years, beginning in late 2021 and will comprise of 24 new episodes in total.

Meanwhile new spin-off series The Walking Dead: World Beyond will screen on Amazon Prime next month. You can watch the trailer here

 

TOP 10 METRO TELEVISION PROGRAMS (TOTAL PEOPLE, 7 DAYS TO SEPTEMBER 10th)

Ranking

Program

Network

Projection

1

SEVEN NEWS

Network 7

1,068,959

2

NINE NEWS SUNDAY

Network 9

1,044,865

3

SEVEN NEWS – SUN

Network 7

1,038,212

4

SEVEN NEWS AT 6.30

Network 7

999,889

5

THE BLOCK -SUN -ROOM

WINNER

Network 9

992,003

6

NINE NEWS

Network 9

974,333

7

NINE NEWS 6:30

Network 9

936,191

8

THE BLOCK -SUN

Network 9

923,241

9

THE MASKED SINGER

AUSTRALIA MON – REVEAL

Network 10

911,595

10

SEVEN NEWS – SAT

Network 7

874,967

Source: Oztam

CHART OF THE WEEK: NINE VACCINE CANDIDATES IN PHASE 3 OF TESTING

According to the World Health Organisation (WHO), in the pre-clinical stageof testing, researchers give the vaccine to animals to see if it triggers an immune response.

In phase 1of clinical testing, the vaccine is given to a small group of people to determine whether it is safe and to learn more about the immune response it provokes.

In phase 2, the vaccine is given to hundreds of people so scientists can learn more about its safety and correct dosage.

In phase 3, the vaccine is given to thousands of people to confirm its safety –including rare side effects –and effectiveness. These trials involve a control group that is given a placebo.

Source: WHO

SPOTIFY IS REPORTEDLY WORKING ON A NEW IN-APP KARAOKE FEATURE

Spotify is rumoured to be working on a new Karaoke feature in the same week that Twitch announced the closure of its “Sings” app from next year. Reverse Engineer Jane Manchun Wong is said to have uncovered the new feature on Twitter. A Spotify spokesperson said “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the path for our broader user experience and others serve only as an important learning.”

TRUE CRIME DRAMA “TRACE” MOVES UP TO #1 IN AUSTRALIAN PODCAST CHARTS

Tweet of the week: Twitter Australia partnered with RUOK to create an interactive thread which highlights the importance of continuing the conversation about mental health.

BAUER MEDIA APPOINTS THREE NEW EDITORS ACROSS MOTORING PORTFOLIO

Bauer Media has restructured its motoring portfolio and appointed three new editors as part of a strategic editorial shift towards Australian new car consumers.

The restructure divides the publisher‘s six popular motoring publications into two divisions: New Car, which will focus on informing and educating Australian new car buyers, and Enthusiast, directed at Aussie car fans in the 4X4, modified and classic car genres.

General manager publishingTerry King said this is the biggest re-structure in the history of the respected automotive media brands. “This is a fundamental change in how our brands have worked in the past. It’s about playing to our combined strengths, reducing coverage overlaps, and giving Australians what they need most: advice they can trust.”

GOOGLE TREND OF THE WEEK :MICROSOFT ANNOUNCES LAUNCH OF NEW XBOX

Source: Google

THE LONG READ: IS PREDICTING THE FUTURE MARKETING SCIENCE OR MYTH?

“The biggest success a marketing professional can achieve in their career is to understand not just what people want and need now, but to predict what they might want and need in the future.”

https://www.cmo.com.au/blog/marketing-science/2020/09/08/predicting-the-future-marketing-science-or-marketing-myth/

SCREEN AUSTRALIA ANNOUNCES FUNDING FOR 12 NEW PROJECTS

Screen Australia has announced $1.3 million of production funding for 12 documentaries. Projects include a second season ofLove on the Spectrum for the ABC; The Department, a feature documentary going behind the frontlines of New South Wales’ child protection system; and online series. There Is No ‘I’ In Islanddetailing the experiences of people in isolation throughout COVID-19 in Tasmania. Head of documentary at Screen Australia, Bernadine Lim said “The projects in this slate not only shine a light on social issues but also offer a number of personal experiences and family stories that I’m confident will inspire important conversations.

 

 

Quote of the week

“There’s a saying in the film, if you’re not paying for the product, you are the product.”

Jeff Orlowski, Director of the new Netflix drama-documentary “The Social Dilemma” explores the addictions of social networking. You can watch the series here.