traction. issue #2

ISOLATION HELPS MASTERCHEF TO ITS BIGGEST SEASON PREMIERE IN 5 YEARS

A new look MasterChef returned to screens on Monday evening with last year’s exit of its judges, including Matt Preston, failing to affect viewer interest.

The long-running show struggled to attract viewers last year, with Nine racing ahead in the ratings battle with MAFS and Lego Masters.  Despite attracting  an average of 1.58m national viewers, news bulletins still dominated the evening

“Twelve seasons in and MasterChef Australia is still loved by so many people. Food is a universal theme, particularly in times like these, and our show has always been about the food,”  – TEN said in a statement.

Source: OZTAM

ROY MORGAN/ANZ CONSUMER CONFIDENCE  IMPROVES FOR SECOND WEEK RUNNING AFTER RECORD LOWS BUT REMAINS A LONG WAY BEHIND PRE-GFC LEVELS

Roy Morgan data shows that confidence lifted for a second week with a close to 9% gain coming after the prior week’s jump of more
than 10%. David Plank from ANZ commented “The challenge for sentiment over the next
few months is likely to be a deluge of poor
economic data.

March employment data, due out later this week, may deliver more bad news, though the fact the survey week for the report was in
early March means it is likely to be some way
short of the disastrous labour market data we unfortunately expect to see in coming months.”

Source: ANZ/Roy Morgan

TREND OF THE WEEK – SOCIAL DISTANCING AND ISOLATION SEARCHES DECLINE

The top 5 Coronavirus searches on Google in Australia this week were:

  1. Can you visit family during Coronavirus?
  2. How many new cases of Coronavirus are there today?
  3. Can you go fishing during Coronavirus?
  4. When will lockdown end?
  5. How many deaths in Australia from Coronavirus?

Source: Google

EVERY MAJOR NEWS PUBLISHER SHOWS DOUBLE DIGIT GROWTH IN VISITATION – YET ADVERTISERS SHIFT INVESTMENT FROM DIGITAL PLATFORMS

A study by the Interactive Advertising Bureau has found that 86% of brands have changed their digital ad investment over the last month, with more than half of brands reporting they are reviewing their advertising plans at least daily.

Additionally, the price of Facebook advertising has dropped by as much as 50% as a result of stay away advertisers – mainly from the travel and entertainment sectors.

Source: Nielsen, IAB

GOVERNMENT ANNOUNCES $50M PACKAGE FOR REGIONAL MEDIA AS MORE PRINT TITLES CLOSE

Australian Community Media (ACM) has ceased print operations at four of its press facilities as it suspends a number of non-daily newspapers. All employees at the sites and on the titles have been stood down until the end of June. The affected titles have yet to be announced.

Meanwhile the Federal Government has announced a $50m regional package to support those media owners hit hard by the downturn in advertising revenue.

The $50-million Public Interest News Gathering (PING) program will support public-interest journalism delivered by commercial television, newspaper and radio businesses in regional Australia. The Media Store has shared its view of the impact here https://themediastore.com.au/coronavirus-special-for-some-media-channels-the-pain-is-temporary-but-local-press-may-struggle-to-survive/

PODCASTING CONSUMPTION ANOTHER BENEFICIARY OF CHANGING MEDIA HABITS

Another beneficiary of changing media consumption habits is the world of Podcasting. A review of 600,000 Australians by podcast hosting platform Megaphone showed that until the pandemic was declared, podcast listening trends peaked in line with morning and evening commutes

With working from home now the new norm, consumption remains relatively constant across the day with a sharp increase in listening between 11am and 1pm

Although overall  numbers have dipped slightly since the pandemic was declared, there is still evidence to support a big change in consumption since Jan and Feb. Additionally, Commercial Radio Australia says 72% of Australians are listening to as much or more radio during the pandemic despite largely remaining at home.

Source: Megaphone

THE WORLD’S BIGGEST ONLINE MUSIC FESTIVAL WAS HELD LAST WEEKEND  AND ADVERTISERS FOUND INNOVATIVE WAYS TO ENGAGE WITH FANS

Despite the commercial downturn in  live events from ticketing , catering and merchandise, the Dutch based DGTL festival went ahead last weekend with  28 artists playing over 2 days. Cancelled as a physical event just weeks ago, this didn’t stop brands such as Absolut Vodka and Uber Eats  engaging with those who viewed the event online.

Both brands offered home delivery specials to those in isolation and the festival also shared bespoke Zoom backgrounds to those who wanted to interact further.

A comprehensive list of major acts offering streaming events can be found here: https://www.billboard.com/articles/columns/pop/9335531/coronavirus-quarantine-music-events-online-streams

Source: Nobomo

BEHAVIOURAL IMPACTS OF COVID-19:  MCKINSEY STUDY SHOWS MORE AUSTRALIANS ARE CONCERNED WITH THE ECONOMY OVER HEALTH AND SAFETY ISSUES

The latest McKinsey report has shown that 62% of Australians are more concerned with the economic fallout of COVID-19 than the overall public health impact (60%). Just 37% are concerned about their own personal health and 34% feel that the crisis will impact their income or job situation.

Source: McKinsey

THE LONG READ: HOW TRUST IN OUR INDUSTRY WILL HELP US GET THROUGH COVID-19

“Despite strong headwinds and more turbulence to come, there is still reason to be optimistic that we will make it through one of the biggest social and economic challenges the world has seen – battered, bruised, but still able to stand up again.”

Stephen Leeds, – CEO, The Media Store

https://mumbrella.com.au/like-most-ceos-ive-had-a-lot-of-sleepless-nights-lately-but-trust-in-our-industry-is-what-will-get-us-through-624364

COVID-19 VIRALTREND OF THE WEEK:  HOW TO MAKE WHIPPED DALGONA COFFEE

A creamy, four-ingredient coffee known as Dalgona in South Korea is taking over social media during the coronavirus lockdown. The craze started percolating in late January,  according to Google Trends, then gained traction near the end of February when a Korean YouTuber posted a, video of how to make the creamy drink. That clip has racked up more than 4.5 million views.

 

Quote of the week

 

Often when you think you’re at the end of something, you’re at the beginning of something else.

- Fred Rogers