traction. issue #15

ELLE AMONGST EIGHT MAGAZINES TO CEASE PUBLICATION AFTER BAUER EXIT

Just weeks after Bauer exited Australia with the sale of its portfolio to Mercury Capital, eight magazines will cease publication as a result of ongoing commercial pressures.

Harper’s Bazaar, Elle, OK!, Men’s Health, Women’s Health, Good Health, NW, and InStyle are the titles to disappear. The news follows a tumultuous few months for the company that purchased rival Pacific Magazines in May. Despite the acquisition that gave Bauer a dominant position in the Australian market, the impact of COVID-19 forced a profitability review, causing these 8 titles to initially be paused.

Bauer Media Australia cited declining advertising revenue and travel restrictions as major factors in the decision. The chief executive of Bauer Media Australia and New Zealand, Brendon Hill, said the uncertain future made the publications unviable.

“We, like many other media companies, have deeply felt the impact of COVID-19,” Mr Hill said. “No-one could have anticipated the swift, widespread and ongoing impact of the pandemic on our business and industry.“

Paul Wilkinson, TMS Head of Investment said“Whilst clearly very disappointing, it goes to highlight the ongoing struggles of print media competing in a digital age, with similar content readily available for consumers online, in real time and at the click of a button, driving a much more dynamic environment. COVID-19 seems to have accelerated this, and has clearly created great uncertainty in market.In turn it means that advertisers need to be able to pivot messaging quickly as circumstances change –something that unfortunately magazine advertising doesn’t naturally allow for.”

10 TO EXIT SUPERCARS BROADCAST DEAL AFTER 2020 SEASON ENDS

Following six years as the Free To Air broadcaster of the Supercars Championship, 10 confirmed it is not going to renew its contract owing to a range of factors including declining advertising revenue and viewing figures –exacerbated by the exit of Holden earlier this year.

Supercars, like many other sports, was forced to suspend its season earlier in the year because of government restrictions on movement aimed at stopping the spread of the coronavirus. During that time it ran an Eseries, with Supercars drivers contesting races from their homes.

“Network 10 will not renew its contract with the Virgin Australia Supercars Championship, which expires at the end of this year,” Network 10 director of sport production Adam Cush said.

“Network 10 has enjoyed a great relationship with the Virgin Australia Supercars Championship over the past six years and it’s been a privilege to bring our audiences world-class racing. We look forward to finishing on a high with the 2020 Bathurst 1000 in October. We wish the drivers, crews, and all those behind the scenes the very best for the 2021 season.”

CONSUMER CONFIDENCE DROPS FURTHER 0.9 POINTS FROM LAST WEEK

Consumer Confidence has dropped 0.9pts this week to 90.7. The drop was driven by a decline of 2.6pts in Melbourne to only 84.8. Consumer Confidence in Adelaide (92.8) and Sydney (91.0) was also down, although both are slightly above the national average Perth is the most confident city in Australia with Consumer Confidence surging 7.3pts to 103.4 as the city welcomed sports crowds back on the weekend. The drop in confidence is nowhere near that experienced in March/April when Confidence fell to 71.9

ANZ head of Australian Economics, David Plank said: “”Confidence continues to decline as the situation in Melbourne worsens and the number of cases in Sydney rises. The resilience shown by the ‘current finances’ sub-index, which has actually risen a touch since the end of May as overall sentiment has fallen by almost 8%, is also encouraging. Australia’s success in combating the first surge in the pandemic, as well as the expectation that the Government stands ready to extend support if required, is underpinning this resilience.”

Source: ANZ/Roy Morgan

DESPITE WEAKNESS IN VIC , SPENDING PICKS UP ON CREDIT AND DEBIT CARDS

Comm Bank household credit and debit card spend data for the week ending 17 July shows that that spending on both goods and services recovered from the previous week’s downward turn to be 11.4% higher than a year ago

The resumption in household card spending growth was partly driven by a resurgence in spending on education, which is being impacted by semester timing changes

Across Australia, online spending rose sharply at the expense of in-store spending. The lockdown in Victoria is weighing on eating and drinking out, clothing, personal care, and transport in the state.

AUDTIONS NOW OPEN FOR SEVEN’S NEW EXTREME SPORTS SERIES: ULTIMATE TAG

The Australian adaptation of the hit US show has called for auditions with a view to airing next year.

Ultimate Tag has been a ratings success for the FOX network and was the highest-rated unscripted summer debut in three years. The format sees two simultaneous competitions of tag between three men and three women take place on three-dimensional moving courses. Seven has described it as “the fastest game on Earth”.

Seven’s network programming director, Angus Ross, said the show will form part of its tent pole strategy that “delivers epic entertainment to all audiences”.

“We’re excited to be partnering with Endemol Shine Australia to bring Ultimate Tag, a dynamic new format, to Australia next year. Endemol Shine are the masters of supercharging shows to massive success in Australia, and with Ultimate Tag we know they will deliver a great show that our viewers will love, just as they have done with Big Brother this year,” Ross said.

To participate in the auditions, visit the link here

METRO TV RATINGS DATA UNAVAILABLE FOLLOWING RANSOMWARE ATTACK

Usually, this space would be given to the top 10 ratings from the week prior but Nielsen, the company that provides the ratings data for OzTamhas been hit by a suspected cyber attack this week.

This has delayed the release of Tuesday’s and Wednesday’s TV ratings -leaving the Seven network in suspense about the performance of Wednesday’sBig Brother grand final episode.

The motivation behind the cyber attack is unclear.

In a statement, a Nielsen spokeswoman said: “Nielsen has become aware of an unexpected disruption relating to the Australian TV Audience Measurement (TAM) data centre environment. This disruption is derived from a ransomware attack in which Nielsen was the victim. As a result, TV ratings data remains unavailable.”

It is anticipated that the issue will be resolved next week. Program launches over the next few days also impacted include Australian Ninja Warrior(Nine), Farmer Wants a Wife(Seven), and Between Two Worlds (Seven).

 

TWITTER SAYS 15% DROP IN AD REVENUE DUE TO “CIVIL UNREST” REASONS

Twitter’s advertising revenue was hit hard by the pandemic, and the company says that the “US civil unrest” in May and June also made matters worse. Advertising revenue declined 15 percent year-over-year in the final three weeks of June, Twitter said, as brands slowed or paused spending entirely. “Demand gradually improved once brands returned after the protests subsided,” Twitter said this week in its Q2 2020 earnings report.

The advertising pause was initially focused on concerns over hate groups on Facebook, but they expanded to include other platforms at a time when companies may have wished to limit their spending anyway.

One bright spot that Twitter is highlighting is user growth. The company grew to 186 million daily users, up from 166 million the prior quarter. It also reflects the largest year-over-year growth (up from 139 million) since Twitter started reporting daily users in 2019.

To make up for falling ad revenue, Twitter is working on new money-making features. On a call with investors, Twitter CEO Jack Dorsey mentioned subscriptions and commerce as possible opportunities, as well as helping sites managed paywalled access to stories. “You will likely see some tests this year,” Dorsey said.

This quarter, the company once again says user count was hurt by “by ongoing health efforts,” how resources were prioritized, and further removal of spammy and suspicious accounts.

There’s an extent to which Twitter’s user count is really just being brought in line with reality here. If Twitter is primarily losing bots and spam, and even low-engagement text message users, this latest (and final) monthly user count may now better reflect how many real people are actually using Twitter than the count did at the start of last year.

ME AFTER YOU REPLACES GURU ON TOP OF AUSTRALIAN PODCAST DOWNLOAD CHART

Tweet of the week: Australia to receive $400m production incentive

STREAMING CHANNEL PLEX ANNOUNCES 80 NEW FREE CHANNELS

Streaming media platformPlexannounced today it is further expanding into live TV with the addition of over 80 free live TV channels accessible by free users and subscribers alike. The company had already allowed consumers to capture and record live TV by way of a digital antenna and tuner connected to a Plex media server, but this required investment in additional hardware and involved a more complicated setup process.

The new Live TV service, meanwhile, will offer easier access to a broad range of free content across categories like news, sports, and film.

The full offering can be viewed here Initially, Plex users will access the service from a new section called “Live TV On Plex.” From here, you’re taken to a more traditional grid guide that shows you what’s currently airing on each channel and what’s coming up in the hours ahead. In the future, Plex says it aims to integrate the free live channels with its existing product for recording from live TV via the over-the-air antenna, in order to simplify navigation.

SNAPCHAT ADDS 9 MILLION DAILY USERS IN LATEST EARNINGS REPORT

Snap Inc’sannouncement revealed most growth in the ‘Rest of the World’ category, adding only 2 million and 1 million new users respectively in the US and European markets Given the current conditions, that seems like a good result,. However investors had been hoping for better numbers, and shares in Snap fell more than 6%in after-hours trading.

THE LONG READ: UNANSWERED QUESTIONS ON APPLE’S UPCOMING PRIVACY UPDATE

“Later this year, developers will be required to include information in a so-called “nutrition label” about how their apps collect data on their app description page. Those developers are also required to ask permission from users to track them across third-party websites and other apps. Experts expect opt-in rates to be low, hampering audience targeting, and measurement.

https://digiday.com/marketing/there-are-significant-grey-areas-the-biggest-unanswered-questions-around-apples-upcoming-privacy-update/

GOOGLE TREND OF THE WEEK :HUGE RISE IN SEARCH FOR NECK GAITERS IN VICTORIA

Top Trending Categories

Relative Volume of Neck Gaiters

Quote of the week

 

“I want adventure in the great wide somewhere. I want it more than I can tell.
And for once it might be grand,
To have someone understand,
I want so much more than they’ve got planned…””

 

(Lyrics by Howard Ashman for Disney’s Beauty and the Beast. A new documentary about the late lyricist and playwright is coming soon to Disney Plus. The trailer can be seen here) )

- Howard Ashman